Emaar Properties。不動産販売キオスクのコンバージョン力、エクスペリエンス、デザインを変革。
エマール社は、既存のキオスクの有効性を検証し、不動産販売キオスクのベンチマークとなる改善策やモデルを考案するよう、Renascenceに依頼しました。
01 —The Impact
The results, up front.
Zoning laws We created zoning laws that were tied with the content of the kiosk. Four zones (proximity, transition, experience, conversion) where every touchpoint has its role. Layout laws Layout laws based on zoning laws that prescribed what should be placed where and why to ensure the goals for each zone (invite, impress, convince, convert) are accomplished. A new sales kiosk model A model that considered the traffic flow in Dubai Mall, behavioral biases and fears of people, existing flaws of the kiosk and future sales and operational goals of Emaar Properties.
02 — The Challenge
Where they started.
Emaar Properties asked us to support in researching the efficacy of their current sales kiosk. Renascence team used a few frameworks, tech and libraries to investigate the property sales kiosk and come up with recommendations.
03 —What We Did
The work.
Using anonymous data collection systems we ran a test an…
Using anonymous data collection systems we ran a test and studies consumer journeys at Emaar's sales kiosk in The Dubai Mall.
04 — Approach & Methodology
How we got there.
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05 —In Practice
Project samples.
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