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Opinion · Experience Journal

Ideas on experience, behavior & change.

Insights, frameworks and analysis from the Renascence team — on customer experience, behavioral economics, service design and the future of how brands serve people.

01 —Featured

This month's read.

unPACKED Unpacked: What the Book's Core Idea Really Means
Behavioral EconomicsJuly 2026

unPACKED Unpacked: What the Book's Core Idea Really Means

Alex Hunt and Matt Salem's unPACKED reframes packaging as a measurable behavioral intervention. Here's what the 4S Framework and contrast principle mean for CX and brand strategy.

Read the article

02 —All Articles

The Journal.

Journey Mapping Tools in B2B: What's ChangingService Design

Journey Mapping Tools in B2B: What's Changing

Jul 2026
Customer Centricity Dimensions Compared: What Actually WorksCustomer Experience

Customer Centricity Dimensions Compared: What Actually Works

Jul 2026
CX Design Principles Compared: What Actually WorksService Design

CX Design Principles Compared: What Actually Works

Jul 2026
What CX Design Really Means (Beyond the Buzzword)Service Design

What CX Design Really Means (Beyond the Buzzword)

Jul 2026
What Makes a Customer Journey Map Useful to LeadershipCustomer Experience

What Makes a Customer Journey Map Useful to Leadership

Jul 2026
CX Software and CRM Integration: Common Pitfalls to AvoidDigital Transformation

CX Software and CRM Integration: Common Pitfalls to Avoid

Jul 2026
Why CRM Alone Doesn't Deliver Journey MappingCustomer Experience

Why CRM Alone Doesn't Deliver Journey Mapping

Jul 2026
Best Journey Mapping Software Platforms in 2026Digital Transformation

Best Journey Mapping Software Platforms in 2026

Jul 2026
What a Customer Experience Executive Actually Does Day to DayCustomer Experience

What a Customer Experience Executive Actually Does Day to Day

Jul 2026
Where Most Teams Get Customer Centricity Dimension WrongCustomer Experience

Where Most Teams Get Customer Centricity Dimension Wrong

Jul 2026
Where Teams Get CX Design Principles WrongService Design

Where Teams Get CX Design Principles Wrong

Jul 2026
Journey Mapping Software and CRM: Where They MeetDigital Transformation

Journey Mapping Software and CRM: Where They Meet

Jul 2026
How to Integrate CX Software With CRM SystemsDigital Transformation

How to Integrate CX Software With CRM Systems

Jul 2026
CX Design Meaning: A Plain-English GuideService Design

CX Design Meaning: A Plain-English Guide

Jul 2026
Journey Mapping Tools in 2026: Make Them Work for Your BusinessService Design

Journey Mapping Tools in 2026: Make Them Work for Your Business

Jul 2026
Cheapest Ways to Improve Customer Experience Without Cutting CornersCustomer Experience

Cheapest Ways to Improve Customer Experience Without Cutting Corners

Jul 2026
Enhancement vs Improvement: The CX Distinction That Drives LoyaltyCustomer Experience

Enhancement vs Improvement: The CX Distinction That Drives Loyalty

Jul 2026
CX Design Lead Salary: What the Numbers Really RevealCustomer Experience

CX Design Lead Salary: What the Numbers Really Reveal

Jul 2026
Journey Mapping Tools: What Teams Get Wrong & Top 10Service Design

Journey Mapping Tools: What Teams Get Wrong & Top 10

Jul 2026
Core Customer Experience Design Principles ExplainedService Design

Core Customer Experience Design Principles Explained

Jul 2026
Agency vs In-House Journey Mapping: How to ChooseService Design

Agency vs In-House Journey Mapping: How to Choose

Jul 2026
B2B Journey Mapping Software Done Right: Case StudiesService Design

B2B Journey Mapping Software Done Right: Case Studies

Jul 2026
The Core Customer Centricity Dimension, ExplainedCustomer Experience

The Core Customer Centricity Dimension, Explained

Jul 2026

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