Opinion · Experience Journal

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behavior & change.

Insights, frameworks and analysis from the Renascence team — on customer experience, behavioral economics, service design and the future of how brands serve people.

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This month's read.

Behavioral EconomicsSeptember 2024 · 8 min read

Convergence Bias: Overestimating Agreement Among Group Members

Imagine a team of executives assuming all customers want a new feature based on a few enthusiastic comments, overestimating the agreement among their customer base. This situation exemplifies Convergence Bias, where people overestimate the extent to which others share their views or preferences.

Ideas on experience,behavior & change.

This month's read.

Convergence Bias: Overestimating Agreement Among Group Members

The Journal.

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Contextual Heuristic: Simplifying Decisions Based on Context

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Ingroup Bias: Building Brand Loyalty and Community through Group Affiliation

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Ideas on experience,
behavior & change.