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Product · Toolkit

The behavioral toolkit for CX teams.

REBEL Reveal is a deck of 52 behavioral cards that illuminate the unconscious dynamics shaping your customers’ experiences — a practical tool for workshops, design and everyday CX work.

01 —Overview

What is REBEL Reveal?

Behavioral CX Toolkit

REBEL Reveal is a physical and digital toolkit of 52 cards, each capturing a behavioral principle or bias with a clear CX application.

Teams use it to run workshops, spark ideas, audit journeys and bring a shared behavioral language into everyday design decisions.

CardsToolkit
52
behavioral principles with practical CX applications.
Ready
Workshop
designed for hands-on team sessions and ideation.
Language
Shared
a common behavioral vocabulary for your team.

02Capabilities

What it does.

52 Behavioral Cards

Each card pairs a principle or bias with a CX application.

Workshop Ready

Structured for ideation, audits and team sessions.

Everyday Design

Bring behavioral thinking into daily CX decisions.

Digital & Physical

Use the deck in the room or online with your team.

03How it works

From first touch to outcome.

1

Get the deck

Order REBEL Reveal in physical or digital form.

2

Explore

Learn the 52 behavioral principles and their CX uses.

3

Workshop

Run sessions to audit and reimagine experiences.

4

Embed

Make behavioral thinking part of everyday design.

04Who it's for

Built for teams like yours.

CX & design teams
Workshop facilitators
Innovation teams

FAQ

REBEL Reveal, answered.

A toolkit of 52 behavioral cards, each pairing a principle or bias with a practical customer-experience application, used for workshops and everyday design.

To run workshops, spark ideas, audit journeys and build a shared behavioral language across the team.

Both — REBEL Reveal is available as a physical deck and in digital form.

No — the deck is designed to be accessible, though it pairs naturally with REBEL Discover certification.

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See it in action

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Book a demo and we'll show you how it works for your team.