What it is
People remember distinct, stand-out items more than common ones.
How it shows up in CX
Customers focus on elements that stand out in a list or experience, influencing recall and perception.
CX pillars it strengthens
RecognitionExpectationsEffort
How to design with it
1
Highlight key moments.
2
Use contrast to make crucial messages more memorable.
3
Design distinct CTAs.
4
Ensure calls-to-action stand out visually.
5
Reduce information overload.
6
Avoid excessive contrast, keeping focus on essentials.
Supporting biases
Salience EffectSerial Position Effect
Opposing biases
Uniformity BiasOverload Dilution
Related biases
Behavioral Biases
Design with behavior, not against it.
Explore more biases, or work with us to apply behavioral science to your customer experience.