About

The consultancy born at the intersection of behavioral economics and human experience.

NOW HIRING

Join a team reshaping how the world experiences brands.

View open roles →

COMPANY

CO
Company
Meet team Renascence
PR
Our Profile
Build a tailored deck
FO
Our Founder
Aslan Patov, CEO
TM
The Team
20+ CX specialists
EX
Experience
Life at Renascence

GROW WITH US

CA
Careers
5 open positions
FR
Franchise
Build your own CX firm
PA
Partners
Our global network

CONNECT

ME
Media
Press & coverage
SU
Sustainability
Our commitment
CT
Contact
Get in touch

Services

Comprehensive CX and management consulting for enterprise brands.

ALL SERVICES

Explore the full range of CX & management consulting services.

Browse all services →

CORE

CX
Customer Experience
End-to-end transformation
BE
Behavioral Economics
Science of decisions
SD
Service Design
Journey blueprints
ST
Strategy Consulting
Management consulting
CC
Cultural Change
CX-first culture
CL
Customer Loyalty
Programs that retain

SPECIALIST

DT
Digital Transformation
Technology-led CX
EX
Employee Experience
EX drives CX
MS
Mystery Shopping
Audit experience
TP
Training Programs
Upskill teams
OT
Org. Transformation
Restructure for CX
VO
VOC Management
Listen & act

Solutions

Structured solutions that turn CX ambition into measurable outcomes.

ALL SOLUTIONS

Explore every CX solution we offer.

Browse solutions →

STRATEGY & GOVERNANCE

ST
CX Strategy
Vision, ambition & roadmap
MA
CX Maturity
Benchmark where you are
GV
CX Governance
Operating model & standards
VO
VOC Strategy
Listen, analyze, act
RM
CX Roadmaps
Turn ambition into action
CS
Comms Strategy
Communication that lands

DESIGN & DELIVERY

JR
CX Journeys
Map & redesign journeys
AC
CX Archetypes
Design for real customers
SD
Service Design
Blueprints & standards
PD
Process Design
Optimize operations
UX
UX & Wireframes
Digital experience design
ES
Escalation Strategy
Turn complaints into loyalty

CULTURE & EXPERIENCE

CR
Customer Rituals
Moments customers remember
CP
Corporate Policies
Policies that protect customers

Industries

A decade of CX transformation across the region's defining sectors.

ALL INDUSTRIES

See how we work across every sector.

Browse industries →

BUILT ENVIRONMENT

RE
Real Estate
Developers & communities
HO
Hospitality
Hotels & resorts
RT
Retail
Stores & malls
FZ
Free Zones
Authorities & zones

FINANCE & TECH

BF
Banking & Finance
Banks & wealth
TE
Technology
SaaS & platforms
EC
E-Commerce
Online retail
TC
Telecommunications
Telecom operators

PEOPLE & MOBILITY

HC
Healthcare
Providers & clinics
ED
Education
Schools & universities
AU
Automotive
Dealers & OEMs
TT
Travel & Tourism
Airlines & DMOs

Opinion

Insights, research, and conversations at the frontier of CX.

ReadExperience JournalArticles & research on CX, behavior, and transformation.Watch & listenExperience LoomThe Naked Customer — our video podcast on CX & behavior.CuratedCX NewsIndustry news filtered for what matters in CX — free of the noise.

LATEST ARTICLES

LATEST NEWS

LATEST EPISODES

Hub

Free tools, templates, and resources to advance your CX practice.

NEW · MANIFESTO

Burn the Deck. Ten Virtues. Zero Excuses. — read our manifesto for the brave consultant.

Start reading →

AI TOOLS

MA
CX Maturity Assessment
AI-scored benchmark
RC
CX ROI Calculator
Model your CX return
EC
EX ROI Calculator
Value of engagement
AT
All AI Tools
The full tool suite

FREE TOOLS

TM
CX Templates
Ready-to-use templates
GM
CX Games
Interactive learning
BB
Behavioral Biases
The science of CX
TR
Trends Radar
Shifts shaping CX

LEARNING

EV
Events & Webinars
Learn & connect
WP
Whitepapers
Download research

CULTURE

VL
Values
Burn the Deck — our manifesto

AI · July 16, 2026

AI Misuse at Work: 70% of Employees Lack Governance Guardrails

GoTo's Pulse of Work 2026 report finds seven in ten employees misusing AI tools, exposing a critical governance gap that puts customer experience quality directly at risk.

R
Renascence Newsdesk
Curated briefing · 2 min read · 2 sources

What happened

GoTo's Pulse of Work 2026 report has found that seven in ten employees are misusing AI tools at work — a finding that lands at a particularly awkward moment, given high-profile optimism from figures such as Jeff Bezos about AI ushering in a new era of workplace productivity. The research, drawn from workers across multiple industries, reveals that AI adoption is accelerating far faster than the governance frameworks meant to keep it in check.

The core problem is not that employees are using AI — it is that they are using it without adequate oversight, training or accountability structures. Organisations have largely focused on deploying AI tools quickly, while leaving the question of responsible, effective use to sort itself out. The result is a widespread pattern of unsanctioned, unguided and often counterproductive AI behaviour across teams, including those directly responsible for customer interactions.

Why it matters

For CX leaders and service designers, this governance gap is not an abstract IT concern — it is a live customer risk. When frontline agents or support teams use AI tools without clear guardrails, the outputs feeding into customer conversations, case resolutions and communications are effectively unaudited. In behavioural-economics terms, this is a classic automation bias scenario: employees trust AI-generated outputs more than the evidence warrants, reducing the critical scrutiny that good service depends on. The customer bears the cost of that misplaced confidence.

Service design has long understood that a process is only as reliable as its weakest handoff. Introducing AI into customer journeys without embedding accountability at each handoff point does not streamline the journey — it introduces a new category of failure that is harder to detect precisely because it looks automated and therefore authoritative. CX teams that ignore the governance dimension of AI adoption are, in effect, designing fragility into their own operations.

By the numbers

  • 70% of employees surveyed are misusing AI tools in the workplace, according to GoTo's Pulse of Work 2026 report.

The Renascence take

Most of the conversation around this report will focus on risk mitigation and policy — acceptable-use frameworks, audit trails, training mandates. That is necessary, but it misses the more interesting design challenge underneath: organisations have handed employees a powerful tool and then wondered why it is being used in unpredictable ways. That is not an employee problem; it is a choice architecture problem.

The instinct will be to write a policy. The smarter move is to redesign the environment in which AI decisions get made. Behavioural guardrails — defaults, friction points, confirmation steps — shape behaviour far more reliably than guidelines that employees read once and forget. CX operators who treat AI governance as an experience-design challenge, rather than a compliance exercise, will build teams that use these tools well rather than teams that merely use them within the rules. The distinction matters enormously when the person on the other end of the interaction is a customer with a real problem.

Sources

This briefing was written by the Renascence newsdesk, synthesising reporting from the outlets below. Follow the links for the original coverage.

Stay ahead of CX

Get the signal, not the noise.

The stories shaping customer experience — plus the Journal and Experience Loom — in your inbox.