Transforming group-wide customer experience in Emaar Properties

Multiple departments, multiple business verticals, 18 months of engagement and many great products
Customer Experience
Digital Transformation
CX Journeys
Client
Emaar
Date
September 1, 2019
Role
CX Consultant
Website
https://emaar.com
Transforming Businesses

Our Impact in Numbers

Our services have helped numerous companies achieve significant improvements in customer satisfaction, revenue growth, operational efficiency, employee productivity, and customer retention. With a track record of delivering results, we are committed to transforming businesses.

Solutions

7

Journeys for the Emaar One, U by Emaar Website (CX), Design for Reel Cinema, Design of the Sales Kiosk, Happiness Center Revamp, Broker Direct App, Salesforce Employee Journeys

Verticals

4

Properties, Hospitality, Entertainment, Retail

Months

18

From research of real-time behavior in Dubai Mall sales kiosk, to data management consulting, to Emaar One App

Quick Facts

In 2018 Emaar launched a transformation program. That's where we have started with a small project of a Sales Kiosk research.

Emaar was the developer number in the Middle East for decades. Having built many iconic structures in prime locations in Dubai, they capitalized on the equity of the most reliable, luxury and innovative developer in the Middle East.

Alongside the main development portfolio Emaar focused on other areas such as Hospitality, Retail and Entertainment.

The most iconic projects would include The Dubai Mall, Burj Khalifa, Address, Rove & Vida hotels, communities like Emirates Hills or Downtown.

Contributors
Aslan Patov
Founder & CEO
Renascence
Subscribe to more insights
By subscribing, you agree to our Privacy Policy and Terms of Service.
Thank you! Your subscription has been confirmed.
Oops! Something went wrong. Please try again later.
Share

Context, Approach & Methodology

  • Our team has worked with at least 8 stakeholders in different business verticals delivering solutions that would become the future of Emaar.
    • Emaar One: ideation and journey mapping, effectively the kick off of the project was done by our team.
    • U by Emaar: the new web platform was co-developed with a digital agency, loyalty team & Emaar IT. Our role being CX.
    • Broker Direct: unfortunately, didn't fly while we were on board. Was based on our journey mapping input & support.
    • Reel Cinema: the new info screen in the newly transformed outlet in Dubai Mall was designed & delivered from A to Z.
    • Customer Happiness Center: a behavioral research was provided to ensure service consistency and quality
    • Sales Kiosk: another behavioral research to understand how the traffic in Dubai Mall reacts to the kiosk (external context) and how people convert outside and inside (internal context). Based on this we have came up with a design philosophy of the future Emaar Sales Kiosks
    • Salesforce Implementation: employee pain points mapping to define how the future solution set up can help them
    • EDM Strategy: full-fledge approach to group EDMs

The Groundwork

  • In each and every case that we have been requested to challenge, and across multiple domains we have used various strategies, frameworks and tools including:
    • Mystery Audits
    • Behavioral Design (Behavioral Economics)
    • Compass CX Framework (by Renascence)
    • Qualitative and Quantitative Research
    • A/B Testing
    • fMRI Research Application (Touchpoint Analysis)
    • Etc.

The Results

  • As a result, we have delivered several initiatives, including:
    • Happiness Center Research
    • Sales Kiosk Research
    • Designs, UI & Wireframes of Emaar One App, Customer & Broker Direct Apps
    • Journey Mapping
    • Mystery Shopping & Touchpoint Analysis
    • Customer Research
    • Solution Design (Emaar One App, Reel Cinema Information Screens, Kiosk Interfaces)
    • Modeling (Data)

Project Samples

A few examples of our the work we have delivered

No items found.
Experience Echoes

Similar case studies

Check similar case studies from other brands

Customer Experience

Msheireb Downtown Doha. Customer Loyalty Program Experience Journeys

We revamped Msheireb's loyalty program by redesigning tailored customer journeys for residential tenants, visitors, and commercial tenants. This project included mapping out key stages—such as discovery, lease, and renewal—across all segments to enhance engagement and ease of use.
View Project
Digital Transformation

Msheireb Downtown Doha. Customer Loyalty Program Strategy

We developed a loyalty program for Msheireb Properties in Qatar to boost customer retention and drive revenue. The program featured a 9-stage customer journey, segmented by customer archetypes, and incorporated a closed-loop feedback strategy using NPS, CSAT, and CES surveys.
View Project

Satisfied Clients

Hear what our clients have to say about our customer experience projects

You can always expect the best from team Renascence. Hard working. Always share their opinion and recommendations with respect. I really appreciate that as a client.I enjoy bouncing ideas with them.

Ilaria Buonpane

Head of CX

Their passion for CX and drive towards research and innovation leads to unique and relevant methodologies that result in high quality findings. Teams and stakeholders always enjoy interacting with them.

Gregoire Charpe

VP CX

From the beginning they felt like an extension of my team, working alongside and independently engaging stakeholders as well as the supporting functions surpassing my expectations.

Alex Davies

Vice-President

The team is extremely trustworthy. Meeting the deadlines, always proposing improvements and great attitude.

Fernando Sanchez

SVP Innovations

Very proactive & patient experts. Always excellent outcome. Loved working with them.

Ahmed Elsaadi

CX Director

Great, effective team that goes extra miles and provides great service. Very professional & friendly.

Asma Ben Salah

VP Communities

Transform your business with us

Discover how our consulting services can drive growth and success for your company.

Renascence Blogs

Experience Journal

Discover the latest industry trends and expert insights in our blog.

Marketing

The Power of Storytelling in Marketing

Learn how storytelling can elevate your marketing strategy.
John Doe
11 Jan 2022
5 min read
Technology

The Future of AI in Business

Discover how AI is transforming industries and shaping the future.
Jane Smith
11 Jan 2022
5 min read
quote

quote

quote
Michael Johnson
11 Jan 2022
quote
quote

quote

quote
Emily Davis
11 Jan 2022
quote
quote

quote

quote
David Wilson
11 Jan 2022
quote
quote

quote

quote
Sarah Thompson
11 Jan 2022
quote
Service Design

Service Design in 2024: Emerging Trends Shaping Customer-Centered Experiences

Service design is evolving rapidly, driven by technological advancements, changing customer expectations, and a focus on sustainability.
Aslan Patov
November 7, 2024
12
min read
Service Design

Service Design in Restaurants: Crafting Exceptional Dining Experiences

Service design in the restaurant industry focuses on creating a seamless, enjoyable experience for diners, from the moment they make a reservation to their final interaction with the staff.
Aslan Patov
November 7, 2024
12
min read
Service Design

Service Design in Hotels: Crafting Memorable and Seamless Guest Experiences

Service design in the hotel industry focuses on creating guest-centered experiences that are seamless, enjoyable, and memorable.
Aslan Patov
November 7, 2024
12
min read
Service Design

Top Service Design Books: Essential Reads for Enhancing Customer Experiences

Service design is a field that combines creativity, strategy, and empathy to improve how services are delivered and experienced.
Aslan Patov
November 7, 2024
12
min read
Service Design

Service Design for Dummies: A Simple Guide to Crafting Great Customer Experiences

Service design is about creating and organizing services to meet customer needs and make their experiences smooth, efficient, and enjoyable.
Aslan Patov
November 7, 2024
12
min read
Employee Experience

Employee Experience (EX) for Gen Z: Key Strategies to Engage the Next Generation of Talent

Generation Z (born between 1997 and 2012) is reshaping the workplace with distinct expectations and values.
Aslan Patov
November 7, 2024
12
min read
Employee Experience

Employee Experience Gifts: Thoughtful Ideas to Boost Engagement and Morale

Employee Experience (EX) gifts play a meaningful role in building a positive workplace culture, enhancing engagement, and showing appreciation for employees’ contributions.
Aslan Patov
November 7, 2024
12
min read
Employee Experience

Employee Experience (EX) Guide: Building a Positive and Productive Workplace

Creating a positive Employee Experience (EX) is essential for fostering engagement, satisfaction, and productivity within an organization. A well-structured EX strategy supports employees at every stage of their journey, from onboarding to growth and development.
Aslan Patov
November 7, 2024
12
min read
Employee Experience

Employee Experience (EX) and Artificial Intelligence (AI): Transforming the Workplace

Artificial Intelligence (AI) is increasingly transforming the employee experience (EX) by automating tasks, personalizing interactions, and enhancing overall engagement.
Aslan Patov
November 7, 2024
12
min read
Employee Experience

What is Employee Experience (EX)? A Definition

Employee Experience (EX) refers to the collective journey employees have with an organization, encompassing every interaction, milestone, and touchpoint from recruitment to departure.
Aslan Patov
November 7, 2024
12
min read
Employee Experience

Employee Experience (EX) Jobs: Roles, Skills, and Impact on Organizations

Employee experience (EX) roles have become increasingly vital as organizations recognize the importance of fostering a positive work environment to enhance engagement, productivity, and retention.
Aslan Patov
November 7, 2024
12
min read
Employee Experience

Employee Experience (EX) in 2025: Trends Shaping the Modern Workplace

In 2025, the landscape of Employee Experience (EX) has evolved significantly, influenced by shifts in work environments, employee expectations, and organizational priorities.
Aslan Patov
November 7, 2024
12
min read
Employee Experience

Enhancing Employee Experience with Innovative Tools

In today's competitive business landscape, organizations recognize that a positive employee experience (EX) is crucial for attracting and retaining top talent.
Aslan Patov
November 7, 2024
12
min read
Employee Experience

Key Performance Indicators (KPIs) for Employee Experience (EX): Measuring Engagement, Satisfaction, and Productivity

Employee Experience (EX) KPIs are metrics that help organizations track and improve the quality of the work environment, employee satisfaction, and engagement levels.
Aslan Patov
November 7, 2024
12
min read
Employee Experience

The Employee Experience Cycle: Key Stages to Foster Engagement and Satisfaction

The Employee Experience (EX) cycle refers to the journey employees take within an organization, from the initial recruitment phase to their eventual exit.
Aslan Patov
November 7, 2024
12
min read
Renascence Podcasts

Experience Loom

Discover the latest insights from industry leaders in our management consulting and customer experience podcasts.

No items found.
No items found.
No items found.
No items found.
No items found.
No items found.

FAQs

Few questions we frequently encounter in regards to customer experience consulting

What is customer experience consulting?

Customer experience consulting involves helping businesses improve every interaction a customer has with their brand. Consultants analyze customer journeys, identify pain points, and implement strategies to enhance satisfaction, loyalty, and overall customer experience.

Why is customer centricity important for businesses?

Customer centricity focuses on creating positive customer experiences at every touchpoint. It is crucial because it leads to higher customer satisfaction, loyalty, and retention, ultimately driving business growth and profitability.

How can customer experience consulting benefit my business?

Customer experience consulting can benefit your business by providing expert insights into customer behavior, identifying areas for improvement, and developing tailored strategies to enhance customer satisfaction, increase loyalty, and boost revenue.

What are the key components of a successful customer experience strategy?

A successful customer experience strategy includes understanding customer needs and preferences, mapping the customer journey, implementing personalized interactions, gathering and analyzing feedback, and continuously improving processes based on data-driven insights.

How does customer feedback play a role in customer centricity?

Customer feedback is vital for customer centricity as it provides direct insights into customer experiences and expectations. By collecting and analyzing feedback, businesses can make informed decisions to enhance their services and products, leading to better customer satisfaction.

What tools and technologies are used in customer experience consulting?

Tools and technologies used in customer experience consulting include customer relationship management (CRM) systems, customer feedback platforms, journey mapping tools, analytics software, and artificial intelligence (AI) for personalized experiences.

How can businesses measure the success of their customer experience initiatives?

Businesses can measure the success of their customer experience initiatives through key performance indicators (KPIs) such as Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), Customer Effort Score (CES), customer retention rates, and revenue growth.

What are common challenges in implementing a customer-centric culture?

Common challenges in implementing a customer-centric culture include resistance to change, lack of alignment across departments, inadequate customer data, insufficient training for employees, and difficulty in measuring and analyzing customer experience metrics.

How can personalization improve customer experience?

Personalization can improve customer experience by tailoring interactions, offers, and communications to individual customer preferences and behaviors. This makes customers feel valued and understood, leading to increased satisfaction and loyalty.

What role does employee training play in customer experience consulting?

Employee training is crucial in customer experience consulting as it equips staff with the skills and knowledge to deliver exceptional service. Training programs focus on understanding customer needs, effective communication, problem-solving, and fostering a customer-centric mindset.

Share your brief with us

Contact Renascence

Feel free to reach out to us. We love receiving messages & calls.

Thank you! Your message has been received!
Oops! Something went wrong. Please try again.
Email
For general inquiries, email us at
hello@renascence.io
Phone
For immediate assistance, call us at
+971 (0) 4-325-1047
Office
601 Burj Al Salam, Trade Center, Dubai