Vanchura. Брокероцентричный дизайн вайрфреймов для улучшения пользовательского опыта
Разработано более 35 вайрфреймов для оптимизации рабочих процессов брокеров, повышения производительности и улучшения пользовательского опыта. Для этого было проведено 15 интервью со стейкхолдерами и более 20 внутренних сессий, что обеспечило полное соответствие бизнес-целям и потребностям брокеров при создании бесшовной цифровой платформы.
01 —The Impact
The results, up front.
The wireframes designed for Vanchura significantly improved the broker experience by providing a streamlined, intuitive interface that reduced administrative burden and enhanced productivity.
02 — The Challenge
Where they started.
Stakeholder Interviews: Purpose: Gain insights into the expectations and requirements of key stakeholders, including brokers, sales managers, and IT teams. Execution: Conducted 15 in-depth interviews with stakeholders from various departments to understand their workflows, pain points, and preferences. These discussions highlighted the critical features and functionalities needed for the platform and shaped our initial design concepts. Market Research: Purpose: Identify industry best practices and understand the competitive landscape. Execution: Conducted a analysis of existing digital platforms used by brokers in the real estate industry. This involved reviewing competitor websites and platforms, studying user feedback, and analyzing market trends to identify opportunities for differentiation and innovation. User-Centered Design Principles: Purpose: Ensure the wireframes were intuitive and aligned with brokers’ needs. Execution: Applied our extensive CX knowledge to map out the broker journey, identifying key touchpoints and opportunities for enhancement. We focused on creating a seamless user flow that minimizes clicks and reduces friction, ensuring that brokers can perform their tasks with minimal effort.
03 —What We Did
The work.
Agency Analytics
Importance: Provides brokers with insights into agency performance, allowing them to track progress and optimize strategies.
Features
Interactive dashboards, customizable reports, and data visualization tools to easily interpret key metrics.
Agency Invoices & Register
Importance: Simplifies financial management for brokers, ensuring they can easily generate, track, and manage invoices.
Features
Automated invoice generation, real-time status updates, and an organized register for quick access to past invoices.
Bookings
Importance: Streamlines the property booking process, reducing time spent on administrative tasks.
Features
Calendar integration, automated booking confirmations, and reminders.
Broker Analytics
Importance: Empowers brokers with personalized insights into their performance, helping them identify areas for improvement.
Features
Performance tracking, goal setting, and milestone achievements.
04 — Approach & Methodology
How we got there.
Pain Points Identified: Through stakeholder interviews and market research, we identified several pain points including complicated navigation, lack of real-time updates, and difficulties in managing inquiries and documents.
Opportunities for Improvement: The analysis revealed key opportunities to simplify processes, reduce manual entry, and enhance the overall user experience through intuitive design.
Our analysis also included evaluating the technical capabilities of Vanchura's existing systems, ensuring that the wireframes were feasible within the technical framework and could be seamlessly integrated into their current infrastructure.
05 —In Practice
Project samples.
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