About

The consultancy born at the intersection of behavioral economics and human experience.

NOW HIRING

Join a team reshaping how the world experiences brands.

View open roles →

COMPANY

Company
Meet team Renascence
Our Profile
Build a tailored deck
Our Founder
Aslan Patov, CEO
The Team
20+ CX specialists
Experience
Life at Renascence

GROW WITH US

Careers
5 open positions
Franchise
Build your own CX firm
Partners
Our global network

CONNECT

Media
Press & coverage
Sustainability
Our commitment
Contact
Get in touch

Services

Comprehensive CX and management consulting for enterprise brands.

ALL SERVICES

Explore the full range of CX & management consulting services.

Browse all services →

CORE

Customer Experience
End-to-end transformation
Behavioral Economics
Science of decisions
Service Design
Journey blueprints
Strategy Consulting
Management consulting
Cultural Change
CX-first culture
Customer Loyalty
Programs that retain

SPECIALIST

Digital Transformation
Technology-led CX
Employee Experience
EX drives CX
Mystery Shopping
Audit experience
Training Programs
Upskill teams
Org. Transformation
Restructure for CX
VOC Management
Listen & act

Solutions

Structured solutions that turn CX ambition into measurable outcomes.

ALL SOLUTIONS

Explore every CX solution we offer.

Browse solutions →

STRATEGY & GOVERNANCE

CX Strategy
Vision, ambition & roadmap
CX Maturity
Benchmark where you are
CX Governance
Operating model & standards
VOC Strategy
Listen, analyze, act
CX Roadmaps
Turn ambition into action
Comms Strategy
Communication that lands

DESIGN & DELIVERY

CX Journeys
Map & redesign journeys
CX Archetypes
Design for real customers
Service Design
Blueprints & standards
Process Design
Optimize operations
UX & Wireframes
Digital experience design
Escalation Strategy
Turn complaints into loyalty

CULTURE & EXPERIENCE

Customer Rituals
Moments customers remember
Corporate Policies
Policies that protect customers

Industries

A decade of CX transformation across the region's defining sectors.

ALL INDUSTRIES

See how we work across every sector.

Browse industries →

BUILT ENVIRONMENT

Real Estate
Developers & communities
Hospitality
Hotels & resorts
Retail
Stores & malls
Free Zones
Authorities & zones

FINANCE & TECH

Banking & Finance
Banks & wealth
Technology
SaaS & platforms
E-Commerce
Online retail
Telecommunications
Telecom operators

PEOPLE & MOBILITY

Healthcare
Providers & clinics
Education
Schools & universities
Automotive
Dealers & OEMs
Travel & Tourism
Airlines & DMOs

Opinion

Insights, research, and conversations at the frontier of CX.

ReadExperience JournalArticles & research on CX, behavior, and transformation.

Latest articles

Watch & listenExperience LoomThe Naked Customer — our video podcast on CX & behavior.

Latest episodes

CuratedCX NewsIndustry news filtered for what matters in CX — free of the noise.

Latest news

Hub

Free tools, templates, and resources to advance your CX practice.

NEW · MANIFESTO

Burn the Deck. Ten Virtues. Zero Excuses. — read our manifesto for the brave consultant.

Start reading →

AI TOOLS

CX Maturity Assessment
AI-scored benchmark
CX ROI Calculator
Model your CX return
EX ROI Calculator
Value of engagement
All AI Tools
The full tool suite

FREE TOOLS

CX Templates
Ready-to-use templates
CX Games
Interactive learning
Behavioral Biases
The science of CX
Trends Radar
Shifts shaping CX

LEARNING

Events & Webinars
Learn & connect
Whitepapers
Download research

CULTURE

Values
Burn the Deck — our manifesto

GovTech · July 22, 2026

UK Shared Services Strategy Risks Repeat Failure, MPs Warn

The UK Public Accounts Committee warns the 2021 Shared Services Strategy for Government is repeating the governance and coordination failures that derailed previous consolidation efforts.

R
Renascence Newsdesk
Curated briefing · 2 min read

What happened

The UK House of Commons Public Accounts Committee (PAC) has warned that the government's Shared Services Strategy for Government is on course to fail, repeating the same organisational failures it was designed to eliminate. The strategy, published in March 2021, was intended to consolidate back-office functions — including HR, finance, procurement and payroll — across Whitehall departments into shared service centres, reducing duplication and cutting costs.

According to reporting by Global Government Fintech, the PAC found the programme is beset by poor governance, unclear accountability and a lack of cross-departmental coordination — precisely the structural weaknesses that previous shared services initiatives, stretching back years, also failed to overcome. MPs on the committee concluded that without significant course correction, the strategy risks becoming another in a long line of costly, underdelivered government modernisation efforts.

Why it matters

For CX and service-design practitioners, this story is a textbook illustration of what happens when transformation is treated as a structural exercise rather than a behavioural and cultural one. Shared services programmes succeed or fail not on the strength of their operating models on paper, but on whether the humans inside legacy systems — with entrenched incentives, departmental loyalties and risk-averse habits — are genuinely brought along. The PAC's findings suggest the strategy focused on consolidating processes without adequately addressing the organisational behaviours that fragment them in the first place.

From a behavioral economics standpoint, this reflects a classic design error: assuming that rational efficiency arguments will override status quo bias and loss aversion among departments protective of their own functions. Public-sector service design that ignores these forces will consistently underperform, regardless of how sound the business case appears at inception.

By the numbers

  • March 2021: the date the current Shared Services Strategy for Government was published, superseding earlier failed attempts at consolidation.

The Renascence take

The PAC's verdict is uncomfortable precisely because it is so predictable. Governments and large organisations keep redesigning the architecture of shared services while leaving the underlying culture — and the incentive structures that sustain it — entirely intact. That is not a strategy problem; it is a behavioural design problem dressed up as one.

What most observers will miss here is that the strategy's governance failures are symptoms, not causes. The root issue is that no shared service model survives contact with departments that have never been given a compelling reason — behaviorally, not just logically — to relinquish control. A customer-obsessed operator in either the public or private sector would start not with the operating model but with the employee experience of the people expected to change: mapping their loss aversion, redesigning the incentives, and building psychological safety into the transition itself. Structural consolidation without that groundwork is just rearranging the furniture in a house nobody wants to leave.

Sources

This briefing was written by the Renascence newsdesk, synthesising reporting from the outlets below. Follow the links for the original coverage.

Stay ahead of CX

Get the signal, not the noise.

The stories shaping customer experience — plus the Journal and Experience Loom — in your inbox.