About

The consultancy born at the intersection of behavioral economics and human experience.

NOW HIRING

Join a team reshaping how the world experiences brands.

View open roles →

COMPANY

Company
Meet team Renascence
Our Profile
Build a tailored deck
Our Founder
Aslan Patov, CEO
The Team
20+ CX specialists
Experience
Life at Renascence

GROW WITH US

Careers
5 open positions
Franchise
Build your own CX firm
Partners
Our global network

CONNECT

Media
Press & coverage
Sustainability
Our commitment
Contact
Get in touch

Services

Comprehensive CX and management consulting for enterprise brands.

ALL SERVICES

Explore the full range of CX & management consulting services.

Browse all services →

CORE

Customer Experience
End-to-end transformation
Behavioral Economics
Science of decisions
Service Design
Journey blueprints
Strategy Consulting
Management consulting
Cultural Change
CX-first culture
Customer Loyalty
Programs that retain

SPECIALIST

Digital Transformation
Technology-led CX
Employee Experience
EX drives CX
Mystery Shopping
Audit experience
Training Programs
Upskill teams
Org. Transformation
Restructure for CX
VOC Management
Listen & act

Solutions

Structured solutions that turn CX ambition into measurable outcomes.

ALL SOLUTIONS

Explore every CX solution we offer.

Browse solutions →

STRATEGY & GOVERNANCE

CX Strategy
Vision, ambition & roadmap
CX Maturity
Benchmark where you are
CX Governance
Operating model & standards
VOC Strategy
Listen, analyze, act
CX Roadmaps
Turn ambition into action
Comms Strategy
Communication that lands

DESIGN & DELIVERY

CX Journeys
Map & redesign journeys
CX Archetypes
Design for real customers
Service Design
Blueprints & standards
Process Design
Optimize operations
UX & Wireframes
Digital experience design
Escalation Strategy
Turn complaints into loyalty

CULTURE & EXPERIENCE

Customer Rituals
Moments customers remember
Corporate Policies
Policies that protect customers

Industries

A decade of CX transformation across the region's defining sectors.

ALL INDUSTRIES

See how we work across every sector.

Browse industries →

BUILT ENVIRONMENT

Real Estate
Developers & communities
Hospitality
Hotels & resorts
Retail
Stores & malls
Free Zones
Authorities & zones

FINANCE & TECH

Banking & Finance
Banks & wealth
Technology
SaaS & platforms
E-Commerce
Online retail
Telecommunications
Telecom operators

PEOPLE & MOBILITY

Healthcare
Providers & clinics
Education
Schools & universities
Automotive
Dealers & OEMs
Travel & Tourism
Airlines & DMOs

Opinion

Insights, research, and conversations at the frontier of CX.

ReadExperience JournalArticles & research on CX, behavior, and transformation.

Latest articles

Watch & listenExperience LoomThe Naked Customer — our video podcast on CX & behavior.

Latest episodes

CuratedCX NewsIndustry news filtered for what matters in CX — free of the noise.

Latest news

Hub

Free tools, templates, and resources to advance your CX practice.

NEW · MANIFESTO

Burn the Deck. Ten Virtues. Zero Excuses. — read our manifesto for the brave consultant.

Start reading →

AI TOOLS

CX Maturity Assessment
AI-scored benchmark
CX ROI Calculator
Model your CX return
EX ROI Calculator
Value of engagement
All AI Tools
The full tool suite

FREE TOOLS

CX Templates
Ready-to-use templates
CX Games
Interactive learning
Behavioral Biases
The science of CX
Trends Radar
Shifts shaping CX

LEARNING

Events & Webinars
Learn & connect
Whitepapers
Download research

CULTURE

Values
Burn the Deck — our manifesto

Customer Service · July 21, 2026

Avaya Agent for Desktop Discontinued: New Sales End July 2026

Avaya has ended new sales of Agent for Desktop (SIP and H.323) from 20 July 2026, forcing contact centres on legacy on-premises infrastructure to accelerate cloud migration planning.

R
Renascence Newsdesk
Curated briefing · 2 min read · 2 sources

What happened

Avaya has formally discontinued new sales of Avaya Agent for Desktop — covering both SIP and H.323 variants — effective 20 July 2026. The move, communicated directly to customers via an official discontinuation notice, signals a decisive step in Avaya's broader wind-down of on-premises contact centre technology and closes the door on fresh deployments of one of its longest-standing agent desktop products.

The decision adds to a growing list of legacy Avaya products being phased out as the company steers customers towards cloud-based alternatives. Organisations that have not yet begun migration planning are now under renewed pressure: while existing licences and support arrangements are not immediately revoked, the end of new sales marks the beginning of the end-of-life runway for the platform.

Why it matters

For customer experience leaders, this is less a technical footnote and more a strategic forcing function. Contact centres running on Avaya Agent for Desktop are typically operating agent workflows, screen layouts and interaction-routing logic that were designed for a different era of customer service — one built around voice calls and fixed desktop environments rather than omnichannel journeys and real-time behavioural data. Every month spent on a sunset platform is a month in which competitors on modern stacks are compounding advantages in personalisation, agent-assist AI and seamless channel switching.

From a service-design perspective, the discontinuation also surfaces a classic organisational inertia problem: the sunk-cost bias that keeps IT and CX teams tethered to familiar tooling long after its strategic value has peaked. Avaya's notice is, in effect, an external deadline that can help CX leaders break internal deadlock and build the business case for transformation before support windows close entirely.

By the numbers

  • 20 July 2026 — the confirmed date on which Avaya ceased accepting new sales orders for Agent for Desktop (SIP and H.323).
  • 2 protocol variants (SIP and H.323) are both covered by the discontinuation, closing off the most common on-premises deployment configurations.

The Renascence take

Most organisations will read this notice as an IT procurement issue and hand it to their infrastructure team. That is precisely the wrong instinct. The real risk is not a licensing gap — it is the opportunity cost of delaying the redesign of agent experience that a forced migration makes possible.

Legacy desktop retirements are rarely just about software; they are moments when the entire agent journey — screen flows, knowledge access, after-call work — is up for renegotiation. The organisations that treat Avaya's discontinuation as a CX redesign trigger, rather than a like-for-like replacement exercise, will emerge with meaningfully better frontline experiences. The contrarian move here is to welcome the deadline: use it to audit every friction point your agents endure today, and design those out before you sign the next contract. Urgency, when channelled correctly, is one of the most powerful tools in a service-designer's kit.

Sources

This briefing was written by the Renascence newsdesk, synthesising reporting from the outlets below. Follow the links for the original coverage.

Stay ahead of CX

Get the signal, not the noise.

The stories shaping customer experience — plus the Journal and Experience Loom — in your inbox.