About

The consultancy born at the intersection of behavioral economics and human experience.

NOW HIRING

Join a team reshaping how the world experiences brands.

View open roles →

COMPANY

Company
Meet team Renascence
Our Profile
Build a tailored deck
Our Founder
Aslan Patov, CEO
The Team
20+ CX specialists
Experience
Life at Renascence

GROW WITH US

Careers
5 open positions
Franchise
Build your own CX firm
Partners
Our global network

CONNECT

Media
Press & coverage
Sustainability
Our commitment
Contact
Get in touch

Services

Comprehensive CX and management consulting for enterprise brands.

ALL SERVICES

Explore the full range of CX & management consulting services.

Browse all services →

CORE

Customer Experience
End-to-end transformation
Behavioral Economics
Science of decisions
Service Design
Journey blueprints
Strategy Consulting
Management consulting
Cultural Change
CX-first culture
Customer Loyalty
Programs that retain

SPECIALIST

Digital Transformation
Technology-led CX
Employee Experience
EX drives CX
Mystery Shopping
Audit experience
Training Programs
Upskill teams
Org. Transformation
Restructure for CX
VOC Management
Listen & act

Solutions

Structured solutions that turn CX ambition into measurable outcomes.

ALL SOLUTIONS

Explore every CX solution we offer.

Browse solutions →

STRATEGY & GOVERNANCE

CX Strategy
Vision, ambition & roadmap
CX Maturity
Benchmark where you are
CX Governance
Operating model & standards
VOC Strategy
Listen, analyze, act
CX Roadmaps
Turn ambition into action
Comms Strategy
Communication that lands

DESIGN & DELIVERY

CX Journeys
Map & redesign journeys
CX Archetypes
Design for real customers
Service Design
Blueprints & standards
Process Design
Optimize operations
UX & Wireframes
Digital experience design
Escalation Strategy
Turn complaints into loyalty

CULTURE & EXPERIENCE

Customer Rituals
Moments customers remember
Corporate Policies
Policies that protect customers

Industries

A decade of CX transformation across the region's defining sectors.

ALL INDUSTRIES

See how we work across every sector.

Browse industries →

BUILT ENVIRONMENT

Real Estate
Developers & communities
Hospitality
Hotels & resorts
Retail
Stores & malls
Free Zones
Authorities & zones

FINANCE & TECH

Banking & Finance
Banks & wealth
Technology
SaaS & platforms
E-Commerce
Online retail
Telecommunications
Telecom operators

PEOPLE & MOBILITY

Healthcare
Providers & clinics
Education
Schools & universities
Automotive
Dealers & OEMs
Travel & Tourism
Airlines & DMOs

Opinion

Insights, research, and conversations at the frontier of CX.

ReadExperience JournalArticles & research on CX, behavior, and transformation.

Latest articles

Watch & listenExperience LoomThe Naked Customer — our video podcast on CX & behavior.

Latest episodes

CuratedCX NewsIndustry news filtered for what matters in CX — free of the noise.

Latest news

Hub

Free tools, templates, and resources to advance your CX practice.

NEW · MANIFESTO

Burn the Deck. Ten Virtues. Zero Excuses. — read our manifesto for the brave consultant.

Start reading →

AI TOOLS

CX Maturity Assessment
AI-scored benchmark
CX ROI Calculator
Model your CX return
EX ROI Calculator
Value of engagement
All AI Tools
The full tool suite

FREE TOOLS

CX Templates
Ready-to-use templates
CX Games
Interactive learning
Behavioral Biases
The science of CX
Trends Radar
Shifts shaping CX

LEARNING

Events & Webinars
Learn & connect
Whitepapers
Download research

CULTURE

Values
Burn the Deck — our manifesto

AI · July 20, 2026

AI Agent Reliability Gap: Why 80% of Enterprise Pilots Fail

Only 5% of enterprises deploying AI agents reach production, per Cisco data. Amazon's AGI director argues reliability—not capability—is the core barrier.

R
Renascence Newsdesk
Curated briefing · 3 min read

What happened

At VB Transform 2026, Bryan Silverthorn — Director of AGI Autonomy at Amazon and a key figure in the company's AGI lab following Amazon's acquisition of Adept AI — argued that the central obstacle to enterprise AI agent deployment is not capability but reliability. Speaking on Tuesday, Silverthorn outlined why the vast majority of enterprise AI pilots never reach production, and proposed a four-part framework for thinking about reliability more rigorously.

Silverthorn drew on Princeton research to decompose reliability into four distinct dimensions: consistency, robustness, predictability, and safety. His core contention is that these properties are routinely conflated in internal evaluations, causing agents to perform well in controlled testing and then fail when exposed to real-world conditions. He described a concrete example of a customer who deployed an agent for software quality assurance, only to see it break down outside the narrow parameters of its evaluation environment.

His prescription is a shift in how organisations measure agent readiness — away from benchmark scores that bundle these dimensions together, and towards evaluations that stress-test each property separately before any production deployment.

Why it matters

For customer experience practitioners, this gap between pilot and production is not an abstract engineering problem — it is the moment a customer encounters a broken interaction. An AI agent that behaves consistently in a demo but unpredictably in a live service channel creates exactly the kind of variable, unreliable experience that erodes trust fastest. Behavioural economics is clear on this: customers weight negative surprises far more heavily than positive ones, and an agent that occasionally fails catastrophically will damage perception more than one that is merely mediocre but dependable.

Service designers who are evaluating or commissioning AI-assisted journeys should treat Silverthorn's framework as a procurement and governance lens, not just a technical one. Asking a vendor to demonstrate consistency, robustness, predictability, and safety as separate, evidenced properties — rather than accepting a composite benchmark score — is a practical step that sits well within a CX leader's remit, regardless of engineering background.

By the numbers

  • 85% of enterprises are currently piloting AI agents, according to Cisco data cited at the event.
  • 5% of enterprises have successfully shipped AI agents to production — revealing a deployment gap of 80 percentage points.
  • 4 distinct reliability dimensions identified in the Princeton-sourced framework: consistency, robustness, predictability, and safety.

The Renascence take

The 85-to-5 gap is striking, but the more telling detail is why it exists. Most organisations are treating reliability as a single dial to turn up, when it is actually four separate levers — and conflating them is what makes agents look ready when they are not.

What most CX leaders will miss here is that this is fundamentally a service-design problem dressed in engineering language. The four dimensions Silverthorn describes map almost perfectly onto what customers actually need from any service interaction: that it behaves the same way every time (consistency), holds up under unusual inputs (robustness), lets them anticipate what comes next (predictability), and does not expose them to harm (safety). Organisations rushing to deploy agents should resist the temptation to treat a strong benchmark score as a green light. Instead, the smarter move is to run structured red-teaming against each dimension separately — and to set a minimum bar on predictability and safety before any customer-facing rollout, because those are the two failure modes that generate complaints, churn, and regulatory scrutiny.

Sources

This briefing was written by the Renascence newsdesk, synthesising reporting from the outlets below. Follow the links for the original coverage.

Stay ahead of CX

Get the signal, not the noise.

The stories shaping customer experience — plus the Journal and Experience Loom — in your inbox.