xFRAME
CX ARCHETYPE EXPLORER
xFrame · CX Archetype Explorer
Know your customer.
Know their mind.
Archetypes aren't segments. They're a window into why customers decide, hesitate, and return. Select an industry, choose an archetype, and reveal the behavioral truth behind every decision.
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Industries
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Archetypes
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In Category
Select an archetype to explore
⚠ This archetype contains placeholder content. Populate it in archetypes-db.json to see real insights.
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Archetypes are born from insight.
Select an industry above to explore behaviorally-grounded CX archetypes. Each one reveals what customers feel, fear, and seek — and how to design for them.
