Customer Loyalty, Brand Loyalty & CX

Aslan Patov sits down with Chaya Sakhuja, CEO of QBF Consulting, to unpack how loyalty really works in the Middle East — from the success of U by Emaar to bank-partnered programs, and what makes a loyalty program truly work.

In this episode

• 01Why most loyalty programs train discount-seeking, not loyalty
• 02The difference between brand loyalty and transactional loyalty
• 03How behavioral economics explains what keeps customers coming back
• 04Practical first steps for building emotional loyalty