Customer Loyalty, Brand Loyalty & CX

Aslan Patov sits down with Chaya Sakhuja to unpack how loyalty really works in the Middle East — why points programs so often miss the mark, and what genuine emotional loyalty looks like.

In this episode

• 01Why most loyalty programs train discount-seeking, not loyalty
• 02The difference between brand loyalty and transactional loyalty
• 03How behavioral economics explains what keeps customers coming back
• 04Practical first steps for building emotional loyalty