SODIC。提升客户参与度的房地产沟通策略
评估了14个部门的沟通实践，优化了5个关键流程，并审查了3个业务部门的106份文件。制定了沟通策略，确保了一致性、清晰度和品牌契合度，同时提升了客户参与度和利益相关者管理水平。
01 —The Impact
The results, up front.
By implementing the communication strategy and evaluation provided by Renascence, SODIC was able to streamline its communication efforts, ensuring a consistent and unified brand message across all channels. The introduction of communication governance frameworks and best practices helped enhance stakeholder management and customer engagement, leading to improved customer satisfaction and loyalty.
02 — The Challenge
Where they started.
Verbal Communication Strategies: Focused on spoken or written messages. Non-Verbal Communication Strategies: Encompassing body language, tone, and other non-verbal cues. Visual Communication Strategies: Involving imagery, branding, and visual content. Ensuring clarity and consistency in messaging. Efficiently allocating resources. Building trust and credibility. Adapting to changes and managing crises. Managing stakeholders effectively. Maintaining a Unified Message & Brand Image: Ensuring consistency across all communication platforms. SODIC Representation: Tangibly representing SODIC through multi-sensory encounters, both in person and through written communication. Seeing SODIC as One Entity: Creating a cohesive organizational image regardless of the department or touchpoint, enhancing trust, satisfaction, and loyalty.
04 — Approach & Methodology
How we got there.
Marketing Committee: Oversees all marketing efforts to ensure aligned and consistent communication.
Customer Experience (CX) Team: Monitors outgoing communications for customer friendliness and tone.
External Agencies: Responsible for creating content that aligns with brand guidelines.
Brand Marketing: Manages social media and ensures alignment with brand guidelines.
Legal: Provides guidance for official documents and ensures legal communications are accurate and compliant.
05 —In Practice
Project samples.
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