体验中心
客户体验信号
CX Signals 衡量围绕客户体验的媒体信号——这是一个五支柱综合指数,从海湾合作委员会及其他地区持续摄取的新闻语料库中提炼而来。
客户体验信号指数排行榜
Bar length encodes the selected measure. Market filters by headquarters; the index itself is always scored on the full 90-day corpus.
这衡量的是媒体信号,而非客户体验。高指数意味着品牌具有知名度、可信度且活跃,但这不代表其客户满意。 How this is calculated
关注度与交付
Momentum against earned ratio. Momentum is share of corpus, so it is unaffected by how many stories were published overall.
推动者
Largest 30-day moves in share of coverage, in both directions.
Accelerating
Decelerating
源层级构成
Tier weighting is applied before any aggregation, and no single outlet may carry more than 5% of total weight.
| Tier | Definition | Share of stories | Weight |
|---|---|---|---|
| T1 | International wire and record titles | 0.7% | 1.00 |
| T2 | National business and news titles | 30.8% | 0.80 |
| T3 | Trade and sector press | 60.2% | 0.60 |
| T4 | Syndicated and republished releases | 8.2% | 0.25 |
| T5 | Owned, sponsored and listing pages | 0.1% | 0.10 |