SODIC。顧客エンゲージメント向上のための不動産コミュニケーション戦略
14部署にわたるコミュニケーション実践を評価し、5つの主要プロセスを効率化、3つの事業部門から106の文書をレビュー。一貫性、明確さ、ブランドとの整合性を確保しつつ、顧客エンゲージメントとステークホルダー管理を向上させるコミュニケーション戦略を策定。
01 —The Impact
The results, up front.
By implementing the communication strategy and evaluation provided by Renascence, SODIC was able to streamline its communication efforts, ensuring a consistent and unified brand message across all channels. The introduction of communication governance frameworks and best practices helped enhance stakeholder management and customer engagement, leading to improved customer satisfaction and loyalty.
02 — The Challenge
Where they started.
Verbal Communication Strategies: Focused on spoken or written messages. Non-Verbal Communication Strategies: Encompassing body language, tone, and other non-verbal cues. Visual Communication Strategies: Involving imagery, branding, and visual content. Ensuring clarity and consistency in messaging. Efficiently allocating resources. Building trust and credibility. Adapting to changes and managing crises. Managing stakeholders effectively. Maintaining a Unified Message & Brand Image: Ensuring consistency across all communication platforms. SODIC Representation: Tangibly representing SODIC through multi-sensory encounters, both in person and through written communication. Seeing SODIC as One Entity: Creating a cohesive organizational image regardless of the department or touchpoint, enhancing trust, satisfaction, and loyalty.
04 — Approach & Methodology
How we got there.
Marketing Committee: Oversees all marketing efforts to ensure aligned and consistent communication.
Customer Experience (CX) Team: Monitors outgoing communications for customer friendliness and tone.
External Agencies: Responsible for creating content that aligns with brand guidelines.
Brand Marketing: Manages social media and ensures alignment with brand guidelines.
Legal: Provides guidance for official documents and ensures legal communications are accurate and compliant.
05 —In Practice
Project samples.
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