Case Studies

Explore our case studies on customer experience, management consulting,
loyalty programs & digital transformation

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SAAS Properties. Elevating Customer Experience (CX) with an Integrated VOC Strategy

SAAS Properties launched a Voice of Customer (VOC) strategy, capturing key customer and broker feedback through surveys, interviews, and live data tracking. This structured approach provided actionable insights, closing the feedback loop and driving improvements in customer satisfaction and experience.

Customer Experience

Voice of Customer Strategy
Customer Experience Strategy
Customer Rituals & Ceremonies
Customer Loyalty Strategy & Services
Customer Experience (CX) Strategy & Services
September 16, 2024

SAAS Properties. Elevating Customer Experience (CX) through Touchpoint Analysis and Mystery Audits.

We partnered with SAAS Properties to audit 23 touchpoints and benchmark performance against competitors. The project delivered key insights to enhance communication, service, and digital engagement, boosting customer satisfaction and retention.

Mystery Shopping

Customer Experience Strategy
Customer Rituals & Ceremonies
Customer Loyalty Strategy & Services
Customer Experience (CX) Strategy & Services
Mystery Shopping Strategy & Services
September 16, 2024

Wasl Properties. Transforming Customer Experience with In-Depth Touchpoint Audits.

Discover how Wasl Properties leveraged a touchpoint analysis and mystery audits across its Residential, Commercial, Freehold, and Lands units to enhance customer interactions, streamline operations, and boost engagement through targeted, actionable recommendations.

Mystery Shopping

Real Estate Customer Experience & Digital Transformation
Customer Experience Strategy
Customer Rituals & Ceremonies
Customer Experience (CX) Strategy & Services
Customer Loyalty Strategy & Services
September 13, 2024

Versace. Elevating CX through Mystery Shopping Audits.

Learn how Versace utilized expert visits and mystery shopping audits to identify pain points in the customer journey and implement targeted recommendations, enhancing store performance and elevating the overall customer experience in franchise-owned locations.

Mystery Shopping

Retail Customer Experience & Digital Transformation
Mystery Shopping Strategy & Services
Customer Experience Strategy
Customer Rituals & Ceremonies
Customer Loyalty Strategy & Services
September 13, 2024

SODIC. Enhancing Customer Experience (CX) through Site Visits and Mystery Shopping Audits.

Discover how SODIC utilized mystery audits and site visits to identify customer journey pain points and implement actionable recommendations for enhancing the customer experience across its diverse business units.

Mystery Shopping

Mystery Shopping Strategy & Services
Real Estate Customer Experience & Digital Transformation
Customer Experience Strategy
Customer Experience (CX) Strategy & Services
September 12, 2024

Swarovski. Boosting retail CX through mystery shopping strategy & audits

Explore how Swarovski leverages mystery shopping insights to refine customer experiences (CX) and encourage positive shopping behaviors through targeted engagement strategies.

Mystery Shopping

Retail Customer Experience & Digital Transformation
Mystery Shopping Strategy & Services
Customer Experience Strategy
Customer Rituals & Ceremonies
Customer Loyalty Strategy & Services
August 26, 2024

Nudging customers to book services and attend their ladies salon appointments

The goal of the project was to encourage customers to make bookings after calling & improve attendances of all bookings made.

Management Consulting

Behavioral Economics Strategy & Services
Small Businesses (SMB) Customer Experience & Digital Transformation
Customer Rituals & Ceremonies
Communication Strategy
June 30, 2024

Emaar Properties. Transforming conversion power, experience & design of a property sales kiosk

Emaar asked us to check how effective their current kiosk was and come up with a set of improvement or a model that can become a benchmark amongst property sales kiosks.

Management Consulting

Real Estate Customer Experience & Digital Transformation
Mystery Shopping Strategy & Services
Service Design
Service Design Strategy & Services
Customer Rituals & Ceremonies
June 30, 2024

Chalhoub Group. Transforming internal culture through a group-wide CX Academy

Our engagement with Chalhoub Group was about educating several retail brands on the importance of CX and showcasing an approach to customer experience design.

Training & Coaching

Customer Crisis Management Strategy & Services
Behavioral Economics Strategy & Services
Bespoke Training Programs Strategy & Services
Corporate Policies
Education Customer Experience & Digital Transformation
June 28, 2024

Reel Cinemas. Complementing journeys & operations with a new cinema info screen UI

Reel Cinemas decided to transform the space, revamp operations by digitising them & reducing the human factor. The new screen was supposed to complement the transformation.

Digital Transformation

Entertainment & Leisure Customer Experience & Digital Transformation
UX & Wireframes Design
Process Design
CX Journeys Design
June 28, 2024

Chalhoub Group. Putting customer experience in the center of fashion & beauty retail

Supporting Chalhoub Group in building a CX practice that would then take over the group's customer experience intiative and arming them with a bullet-proof cx design toolkit

Customer Experience

Change Management Strategy & Services
Management Consulting Strategy & Services
Customer Experience (CX) Strategy & Services
Education Customer Experience & Digital Transformation
Retail Customer Experience & Digital Transformation
June 28, 2024

City Walk by Meraas: Defining what a shopping & leisure destination of the future is

How one would define a destination of the future? How can a group manage multiple destinations of different formats and consistently deliver to a range of customers?

Customer Experience

CX Journeys Design
Customer Experience (CX) Strategy & Services
Customer Experience Strategy
CX Archetypes
June 28, 2024

Transforming group-wide customer experience in Emaar Properties

Multiple departments, multiple business verticals, 18 months of engagement and many great products

Digital Transformation

Customer Experience Strategy
Customer Experience (CX) Strategy & Services
Digital Transformation Strategy & Services
Real Estate Customer Experience & Digital Transformation
Retail Customer Experience & Digital Transformation
June 24, 2024

Level Shoes Behavioral & Customer Experience Transformation

Our efforts were aimed at understanding the customer and the way he shops in the fast-paced retail environment to build a cutting edge experience around him.

Management Consulting

Retail Customer Experience & Digital Transformation
CX Archetypes
CX Journeys Design
June 24, 2024

Dubai Properties Real Estate Customer Experience Transformation

From signing a SPA, through the journey of becoming a homeowner in Dubai

Customer Experience

Real Estate Customer Experience & Digital Transformation
CX Archetypes
CX Governance Strategy
CX Implementation Roadmaps
Escalation Strategy
June 23, 2024

Provis & Khidmah: Designing & refreshing the complaint escalation matrix

As part of the engagement we were tasked to define the complaint management approach: deliver the escalation matrix with cases, SLAs, roles & priorities.

Customer Experience

Escalation Strategy
Real Estate Customer Experience & Digital Transformation
June 23, 2024

Aldar Group Customer Experience Transformation

The engagement was driven by the group management. The effort was aimed at making Aldar a company that is driven by customer-centric solutions and services

Customer Experience

CX Archetypes
CX Journeys Design
CX Governance Strategy
CX Implementation Roadmaps
Customer Experience (CX) Strategy & Services
May 19, 2024

Emaar Customer Happiness Center CX Design & Transformation

The goal of the project was to understand how well the customer happiness center supports, guides, navigates & satisfies customers

Customer Experience

Mystery Shopping Strategy & Services
Customer Experience Strategy
CX Implementation Roadmaps
May 18, 2024

Transforming Free Zone Customer Journeys, Processeses and Systems

We redesigned all processes from the ground up with a customer centric approach to enable a new improved customer journey.

Digital Transformation

CX Archetypes
CX Journeys Design
CX Implementation Roadmaps
Customer Experience (CX) Strategy & Services
Mystery Shopping Strategy & Services
May 13, 2024
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Service Design

Service Design in 2024: Emerging Trends Shaping Customer-Centered Experiences

Service design is evolving rapidly, driven by technological advancements, changing customer expectations, and a focus on sustainability.
Aslan Patov
November 7, 2024
12
min read
Service Design

Service Design in Restaurants: Crafting Exceptional Dining Experiences

Service design in the restaurant industry focuses on creating a seamless, enjoyable experience for diners, from the moment they make a reservation to their final interaction with the staff.
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Service Design

Service Design in Hotels: Crafting Memorable and Seamless Guest Experiences

Service design in the hotel industry focuses on creating guest-centered experiences that are seamless, enjoyable, and memorable.
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Service Design

Top Service Design Books: Essential Reads for Enhancing Customer Experiences

Service design is a field that combines creativity, strategy, and empathy to improve how services are delivered and experienced.
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Service Design

Service Design for Dummies: A Simple Guide to Crafting Great Customer Experiences

Service design is about creating and organizing services to meet customer needs and make their experiences smooth, efficient, and enjoyable.
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November 7, 2024
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Employee Experience

Employee Experience (EX) for Gen Z: Key Strategies to Engage the Next Generation of Talent

Generation Z (born between 1997 and 2012) is reshaping the workplace with distinct expectations and values.
Aslan Patov
November 7, 2024
12
min read
Employee Experience

Employee Experience Gifts: Thoughtful Ideas to Boost Engagement and Morale

Employee Experience (EX) gifts play a meaningful role in building a positive workplace culture, enhancing engagement, and showing appreciation for employees’ contributions.
Aslan Patov
November 7, 2024
12
min read
Employee Experience

Employee Experience (EX) Guide: Building a Positive and Productive Workplace

Creating a positive Employee Experience (EX) is essential for fostering engagement, satisfaction, and productivity within an organization. A well-structured EX strategy supports employees at every stage of their journey, from onboarding to growth and development.
Aslan Patov
November 7, 2024
12
min read
Employee Experience

Employee Experience (EX) and Artificial Intelligence (AI): Transforming the Workplace

Artificial Intelligence (AI) is increasingly transforming the employee experience (EX) by automating tasks, personalizing interactions, and enhancing overall engagement.
Aslan Patov
November 7, 2024
12
min read
Employee Experience

What is Employee Experience (EX)? A Definition

Employee Experience (EX) refers to the collective journey employees have with an organization, encompassing every interaction, milestone, and touchpoint from recruitment to departure.
Aslan Patov
November 7, 2024
12
min read
Employee Experience

Employee Experience (EX) Jobs: Roles, Skills, and Impact on Organizations

Employee experience (EX) roles have become increasingly vital as organizations recognize the importance of fostering a positive work environment to enhance engagement, productivity, and retention.
Aslan Patov
November 7, 2024
12
min read
Employee Experience

Employee Experience (EX) in 2025: Trends Shaping the Modern Workplace

In 2025, the landscape of Employee Experience (EX) has evolved significantly, influenced by shifts in work environments, employee expectations, and organizational priorities.
Aslan Patov
November 7, 2024
12
min read
Employee Experience

Enhancing Employee Experience with Innovative Tools

In today's competitive business landscape, organizations recognize that a positive employee experience (EX) is crucial for attracting and retaining top talent.
Aslan Patov
November 7, 2024
12
min read
Employee Experience

Key Performance Indicators (KPIs) for Employee Experience (EX): Measuring Engagement, Satisfaction, and Productivity

Employee Experience (EX) KPIs are metrics that help organizations track and improve the quality of the work environment, employee satisfaction, and engagement levels.
Aslan Patov
November 7, 2024
12
min read
Employee Experience

The Employee Experience Cycle: Key Stages to Foster Engagement and Satisfaction

The Employee Experience (EX) cycle refers to the journey employees take within an organization, from the initial recruitment phase to their eventual exit.
Aslan Patov
November 7, 2024
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min read
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FAQs

Few questions we frequently encounter in regards to customer experience consulting

What is customer experience consulting?

Customer experience consulting involves helping businesses improve every interaction a customer has with their brand. Consultants analyze customer journeys, identify pain points, and implement strategies to enhance satisfaction, loyalty, and overall customer experience.

Why is customer centricity important for businesses?

Customer centricity focuses on creating positive customer experiences at every touchpoint. It is crucial because it leads to higher customer satisfaction, loyalty, and retention, ultimately driving business growth and profitability.

How can customer experience consulting benefit my business?

Customer experience consulting can benefit your business by providing expert insights into customer behavior, identifying areas for improvement, and developing tailored strategies to enhance customer satisfaction, increase loyalty, and boost revenue.

What are the key components of a successful customer experience strategy?

A successful customer experience strategy includes understanding customer needs and preferences, mapping the customer journey, implementing personalized interactions, gathering and analyzing feedback, and continuously improving processes based on data-driven insights.

How does customer feedback play a role in customer centricity?

Customer feedback is vital for customer centricity as it provides direct insights into customer experiences and expectations. By collecting and analyzing feedback, businesses can make informed decisions to enhance their services and products, leading to better customer satisfaction.

What tools and technologies are used in customer experience consulting?

Tools and technologies used in customer experience consulting include customer relationship management (CRM) systems, customer feedback platforms, journey mapping tools, analytics software, and artificial intelligence (AI) for personalized experiences.

How can businesses measure the success of their customer experience initiatives?

Businesses can measure the success of their customer experience initiatives through key performance indicators (KPIs) such as Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), Customer Effort Score (CES), customer retention rates, and revenue growth.

What are common challenges in implementing a customer-centric culture?

Common challenges in implementing a customer-centric culture include resistance to change, lack of alignment across departments, inadequate customer data, insufficient training for employees, and difficulty in measuring and analyzing customer experience metrics.

How can personalization improve customer experience?

Personalization can improve customer experience by tailoring interactions, offers, and communications to individual customer preferences and behaviors. This makes customers feel valued and understood, leading to increased satisfaction and loyalty.

What role does employee training play in customer experience consulting?

Employee training is crucial in customer experience consulting as it equips staff with the skills and knowledge to deliver exceptional service. Training programs focus on understanding customer needs, effective communication, problem-solving, and fostering a customer-centric mindset.

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