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Case Study · Real Estate Customer Experience & Digital Transformation

Wasl Properties. Development and Integration of Process Maps for Operational Efficiency

Developed 123 detailed process maps for Wasl, a leading real estate developer in Dubai, to streamline operations, ensure seamless Salesforce integration, and enhance efficiency across seven business units, improving internal workflows and customer experience.

Process MappingProcess DesignCustomer Experience
Client
Wasl
Industry
Real Estate Customer Experience & Digital Transformation
Date
2024-11-05
Timeline

01The Impact

The results, up front.

Process Steps Enhanced
87%
495 enhancements: dependancies, SLAs, risks, prioritization & processing recommendations
Efficacy of New Process Maps
+53%
Based on number of steps decreased (automated 263 + reduced 40)
Automation of Process Steps
+50%
Increase in automated steps from the initial 6%

Integration Support: Supported in integration of 123 process maps into Salesforce, enhancing internal workflows. Enhanced Efficiency: Reduced friction points and accelerated processes, leading to improved operational efficiency. Improved Customer Experience: Enhanced customer experience by ensuring faster and more efficient service delivery through well-defined processes. Clarity and Transparency: Provided better clarity and transparency in operations, facilitating smoother internal teamwork and coordination.

02 — The Challenge

Where they started.

Process Identification: Identifying critical processes across different business units. Detailed Mapping: Creating detailed, step-by-step process maps. CRM Integration: Ensuring each process was optimized for integration into the CRM system. Efficiency Enhancement: Focusing on minimizing friction points and speeding up processes for better clarity and efficiency.

03What We Did

The work.

01

Broker - 6 Processes

Commissions

02

Call Center - 6 Processes

Complaint management

03

Commercial Leasing - 28 Processes

Change of parking

04

Community Management - 12 Processes

Community guidelines

05

Freehold - 13 Processes

Deferred payments

06

Lands - 25 Processes

Handling violations

07

Residential Leasing - 33 Processes

End of lease

04 — Approach & Methodology

How we got there.

CX Consultant

05In Practice

Project samples.

Wasl project sample 1
Wasl project sample 2
Wasl project sample 3
Wasl project sample 4
Wasl project sample 5
Wasl project sample 6

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