由Renascence精选
CX新闻
经过筛选的行业新闻，聚焦客户体验、行为科学和以人为本的商业领域的核心内容——经过改写、综合，剔除冗余信息。
市场营销
At Home Redesigns Loyalty Programme Using Member Feedback
US retailer At Home is rebuilding its loyalty programme by embedding customer feedback directly into the redesign process, treating rewards as an evolving offer rather than a fixed, finance-led structure.
23 Sept 2026 · 2 min read · 2 sources
市场营销
FTC Alleges Amazon Hid Ad Auction Surcharges From Brands
The FTC has filed a complaint alleging Amazon added undisclosed surcharges to its ad auction system, making advertisers pay more than their submitted bids implied.
20 Sept 2026 · 2 min read
市场营销
Marriott Brings Loyalty Into Corporate Booking Tools With Spotnana Deal
Marriott has partnered with Spotnana to make Bonvoy loyalty status and benefits visible inside corporate booking tools, closing a long-standing blind spot in business travel.
19 Sept 2026 · 2 min read