关于

行为经济学与人类体验的交汇点,由此诞生了 Renascence 咨询公司。

RENÉ STUDIO

The CX design platform we built from a decade of client work.

Open rene.cx ↗
现正招聘

加入我们的团队,一起重塑世界体验品牌的方式。

查看开放岗位 →

公司

与我们共同成长

联系我们

服务

为企业品牌提供全面的客户体验和管理咨询。

RENÉ STUDIO

Every engagement, mapped and scored in one AI workspace.

Open rene.cx ↗
所有服务

探索 Renascence 提供的全方位客户体验和管理咨询服务。

浏览所有服务 →

核心业务

专家

解决方案

转化为可衡量的成果。" is smooth, authoritative, and perfectly captures the source meaning and tone.通过结构化解决方案,将 CX 愿景转化为可衡量的成果。

RENÉ STUDIO

Map, score and fix the journeys we redesign, with AI.

Open rene.cx ↗
所有解决方案

探索我们提供的所有 CX 解决方案。

浏览解决方案 →

战略与治理

设计与交付

文化与体验

行业

跨越十年的客户体验转型,赋能本地区最具代表性的行业。

RENÉ STUDIO

Sector-ready journeys, scored by AI in minutes.

Open rene.cx ↗
所有行业

了解我们如何服务各大行业。

浏览行业 →

建筑环境

金融与科技

人员与流动性

产品

Renascence专有的工具、平台和AI,赋能客户体验转型。

RENÉ STUDIO

Design, score and fix customer journeys with AI.

Open rene.cx ↗
REBELDECK A · 36 FORCES

The forces that shape how humans experience the world.

Explore REBEL Reveal →
所有产品

探索 Renascence 的完整产品生态。

浏览产品 →

人工智能与技术

学习与游戏

平台与工具

CX TOOLKIT

观点

Renascence:客户体验前沿的洞察、研究和对话。

RENÉ STUDIO

Turn what you read into a journey you can score.

Open rene.cx ↗
阅读体验日志关于CX、行为与转型的文章和研究。观看与收听体验蓝图我们的CX与行为视频播客。精选CX新闻CX行业重要新闻,去芜存菁。

最新文章

最新剧集

最新新闻

中心

免费工具、模板和资源,助您提升客户体验实践。

RENÉ STUDIO

Design, score and fix customer journeys with AI.

Open rene.cx ↗
THE MANIFESTOBurn the Deck.
十大美德。零借口。开始阅读 →
THE HUB

Every free tool, template and resource in one place.

Visit the Hub →

AI 工具

免费工具

学习资料

文化

Industry · 酒店业

令宾客难忘的款待。

我们帮助酒店、度假村和场馆设计标志性的宾客体验——始终如一、触动情感、令人难忘——从而提高客户忠诚度、口碑推荐和溢价。

预约探索性通话包含内容

01 — 概览

为什么客户体验在酒店业中如此重要?

酒店业即是体验——产品就是客人的感受。然而,在不同酒店、不同班次和不同触点之间提供一致且令人难忘的体验确实很难。

我们设计服务标准、标志性服务流程和补救措施,让每位宾客每次都能感受到关怀,从而建立忠诚度并证明其高溢价是物有所值的。

在酒店业,体验即产品,而记忆是促成再次预订的关键。

关键时刻仪式
签名
让宾客铭记并乐于分享的独特时刻。
标准
一致性
跨物业和班次的可靠质量。
成果
忠诚度
难忘的住宿体验可促进再次预订和口碑推荐。

02包含内容

What a guest-experience engagement covers

Each engagement is scoped to your property's maturity and ambition. These are the building blocks we draw from — always outcome-framed, never busywork.

从预订到离店的全程旅程。

定义您品牌的独特专属时刻。

各属性和团队之间保持一致标准。

将问题转化为建立客户忠诚度的契机。

03我们的方法

How we build guest experiences that last

1

Discover

We assess your maturity, research the people involved and pinpoint the highest-impact opportunities.

2

Design

We craft the strategy and interventions, grounded in evidence and validated with real users.

3

Deliver

We implement alongside your teams, with quick wins and knowledge transfer along the way.

4

Sustain

We embed governance, measurement and tools so the gains compound over time.

04成果

您可获得什么。

1

可衡量的影响

每次合作都与业务指标挂钩,而非虚荣分数。

2

您保持的能力

我们转移技能、工具和框架,让您的团队掌握它们。

3

Aligned organization

共享标准和治理让每个团队齐心协力。

更高
客户满意度
更多
重新预订与客户拥护
高级版
费率说明

05证明

在工作中查看。

所有案例研究

07 — 重要意义

酒店业客户体验为何重要。

在酒店业,产品与体验密不可分——宾客离店时的感受就是产品本身,它每一次都是由人现场提供的。

卓越的酒店服务将可靠的标准与创造情感高峰的标志性时刻相结合。峰终定律意味着,精心设计的几个时刻会影响人们对整个住宿体验的记忆。

我们帮助品牌实现这两点——提供令人安心的连贯性,以及带来愉悦的仪式感。

Listen: The Naked Customer podcastConversations on CX, loyalty & behavior

08FAQ

Frequently Asked Questions About CX in Hospitality

在酒店业,体验即产品。持续的、令人难忘的宾客体验可提高满意度、复订率、口碑推荐和溢价。

通过将可靠的服务标准与标志性仪式相结合——设计出让宾客铭记并乐于复述的情感高峰。

通过明确的服务标准、培训和蓝图,在不同物业、团队和班次之间保持服务质量的稳定。

我们设计的服务补救措施能够快速公平地解决问题,并经常将这些问题转化为建立客户忠诚度的机会。

Memory is selective. Kahneman's peak-end rule shows guests judge a stay by its emotional peak and its final moment — not the average of every interaction. Two guests can share identical rooms and menus yet leave with opposite impressions because one experienced a warm farewell and the other a billing dispute. Designing those moments deliberately is what separates memorable hospitality from merely adequate service.

It means your property has defined, repeatable moments that are distinctly yours — a specific welcome ritual, a particular way of handling a request, a closing gesture at checkout. These are not scripts; they are designed behaviours that feel personal and consistent regardless of which team member delivers them or which property a guest visits.

Consistency and warmth are not opposites. The answer is precise service standards for the functional layer — what happens, when, and how — combined with trained discretion for the human layer. Staff know the non-negotiables and are trusted to read the guest within them. Blueprinting the service and coaching the people achieves both.

Service recovery is how a property responds when something goes wrong. Research consistently shows that a failure handled exceptionally well can produce higher loyalty than a stay with no problems at all — the so-called recovery paradox. Designing a clear, empowered recovery protocol is therefore as commercially important as designing the arrival experience.

Emotionally memorable stays drive three things: higher Net Promoter Scores, repeat bookings, and willingness to pay a rate premium. Guests who feel genuinely cared for are also significantly more likely to leave public reviews and recommend the property to others. Experience investment is, in effect, a marketing and revenue strategy.

Most training providers focus on service skills in isolation. We design the full guest experience system — journey mapping, service standards, signature rituals, recovery protocols and the employee experience that underpins all of it — and then build the capability for your teams to sustain it. The output is a designed experience, not a training course.

继续探索Renascence

开始对话

Let's design a guest experience worth coming back for.

与资深顾问预约探索性通话,了解更多可能性。