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The consultancy born at the intersection of behavioral economics and human experience.

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Comprehensive CX and management consulting for enterprise brands.

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Structured solutions that turn CX ambition into measurable outcomes.

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A decade of CX transformation across the region's defining sectors.

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Burn the Deck. Ten Virtues. Zero Excuses. — read our manifesto for the brave consultant.

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Founder & CEO

Aslan Patov

The founder pioneering the fusion of behavioral economics and customer experience — and building the tools that put it in every CX team's hands.

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01 —Biography

Two decades turning behavior into business outcomes.

Aslan Patov founded Renascence on a simple conviction: that customer experience is governed by the same predictable, often irrational forces that behavioral economics has spent decades mapping. Where most consultancies optimize processes, he set out to design for how people actually think.

Over twenty years across consulting, technology and transformation, he has advised developers, banks, hospitality groups and government entities on reshaping the experiences they deliver — pairing rigorous strategy with the science of human decision-making.

Today he leads Renascence as it evolves from a consultancy into a product company, building René AI and the REBEL ecosystem to scale behavioral CX far beyond any single engagement.

“Customers don't experience your org chart. They experience the feeling you leave them with — and feelings are designable.”

— Aslan Patov, Founder & CEO

02Areas of Focus

Where he spends his thinking.

BE

Behavioral Economics

Applying decision science to real commercial problems — pricing, journeys, loyalty and trust.

CX

Customer Experience

Two decades designing experiences that move metrics, not just sentiment.

AI

Applied AI

Turning behavioral insight into always-on intelligence with René AI.

03Milestones

Selected highlights.

2016
Founds Renascence
2019
Launches REBEL methodology
2021
Keynotes across the GCC CX circuit
2024
Ships René AI

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