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CX News
Industry news filtered for what actually matters in customer experience, behavioral science and the business of serving people — rewritten, synthesised, and free of the noise.
Marketing
Marriott Brings Loyalty Into Corporate Booking Tools With Spotnana Deal
Marriott has partnered with Spotnana to make Bonvoy loyalty status and benefits visible inside corporate booking tools, closing a long-standing blind spot in business travel.
19 Sept 2026 · 2 min read
Marketing
AI Chatbots Now Talk 81% of Shoppers Out of Purchases
New research finds 81% of consumers who used an AI chatbot while shopping abandoned a planned purchase after the bot advised against it, reshaping AI's role from sales aid to independent advisor.
19 Sept 2026 · 2 min read
Marketing
OpenAI's $100bn ChatGPT Ad Revenue Target Lacks Proof
OpenAI has made it easier to buy ads inside ChatGPT, but hasn't shown the advertiser demand or measurement tools needed to justify its $100 billion annual ad revenue goal by 2030.
13 Sept 2026 · 2 min read
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