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CX News
Industry news filtered for what actually matters in customer experience, behavioral science and the business of serving people — rewritten, synthesised, and free of the noise.
Marketing
Roughly 80% of Marketing, Engineering, and IT Leaders Say Manual Validation Is Blocking AI at Scale
About 80% of marketing, engineering and IT leaders say manual validation — not AI generation — is now the main barrier to scaling AI, as review and approval processes lag behind AI's output speed.
10 Oct 2026 · 2 min read
Marketing
Southwest Airlines Reframes Push Notifications as Loyalty Perk
Southwest Airlines has launched a mobile-first campaign, narrated by actor Adam Scott, that positions push notifications as a source of fare alerts and loyalty perks rather than app noise.
9 Oct 2026 · 2 min read
Marketing
AI Discovery Spend Outpaces Marketers' Measurement Tools
New IAB research covered by MarTech shows advertisers shifting budget into AI-driven discovery channels faster than their attribution and analytics tools can track how customers actually move through these new paths to purchase.
9 Oct 2026 · 2 min read
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