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CX News
Industry news filtered for what actually matters in customer experience, behavioral science and the business of serving people — rewritten, synthesised, and free of the noise.
Guest Experience
Target appoints former Hilton CMO to lead guest experience
Target has hired Hilton's former chief marketing officer to lead its guest experience function, bringing hospitality-style service discipline into a big-box retail organisation.
17 Sept 2026 · 2 min read
Guest Experience
Waldorf Astoria Bangkok Launches IRIS Digital Guest Directory
Waldorf Astoria Bangkok has introduced IRIS, a digital ordering and guest directory platform that replaces printed in-room compendiums and menus with an interactive interface.
13 Sept 2026 · 2 min read
Guest Experience
The Ava Hotel Paso Robles Adopts IRIS Guest Experience Platform
The Ava Hotel Paso Robles has selected IRIS as its guest experience platform to build richer guest profiles and identify new food-and-beverage revenue opportunities.
7 Sept 2026 · 2 min read
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