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CX News

Industry news filtered for what actually matters in customer experience, behavioral science and the business of serving people — rewritten, synthesised, and free of the noise.

Customer Experience

Trifork Signs Reseller Deal for SAP Customer Experience Suite

Trifork has become a reseller for SAP's Customer Experience portfolio, extending its existing SAP partnership and widening enterprise access to SAP CX tools.

4 Oct 2026 · 2 min read

Customer Experience

DoorDash launches SMS ordering to cut app friction

DoorDash now lets customers discover restaurants, get personalised suggestions and reorder past purchases via text message, bypassing the app entirely.

2 Oct 2026 · 2 min read

Customer Experience

Starbucks CEO Niccol: Turnaround's Next Phase Is Cafe Design

Starbucks CEO Brian Niccol says the chain's turnaround will now focus on renovating cafes and improving in-store customer experience, shifting from earlier operational fixes.

2 Oct 2026 · 2 min read

Customer Experience

Macy's NPS Keeps Rising After Store Renovation Rollout

Macy's says its Net Promoter Score has continued climbing after store renovations, signalling a lasting rather than short-term boost to customer sentiment.

11 Sept 2026 · 2 min read

Customer Experience

Alchemer launches Iris, an AI-native CX platform for real-time action

Alchemer has launched Iris, an AI-native customer experience platform designed to trigger action on feedback in near real time rather than just producing reports.

9 Sept 2026 · 2 min read

Customer Experience

TEAM International Wins Exclusive Sitecore Deal in Latin America

TEAM International has become Sitecore's exclusive sales and implementation partner across Latin America, launching a new TEAMCX practice to pair the platform with dedicated customer experience advisory services.

8 Sept 2026 · 2 min read

Just in

24 Aug 2026Home Depot Rolls Out Nationwide Express Delivery as Q2 Beats 20 Aug 2026Duolingo Hits Record User Retention via Engagement Focus 18 Aug 2026Audyence Names Horst Carreño-Bauer VP of Customer Experience 18 Aug 2026TIM Brasil Launches South America's First eSIM Transfer 17 Aug 2026GM Opens Chevrolet Customer Experience Space in the UAE 16 Aug 2026Starbucks, Delta simplify the terms of their loyalty partnership 16 Aug 2026Brightspeed Redesigns Home Installation to Cut Customer Wait Anxiety 16 Aug 2026Safepoint MGA Taps Next Level Solutions for Self-Service Portal 16 Aug 2026Take2Eton Group Appoints Hensser to CX Leadership Role 16 Aug 2026Burger King Launches Whopper Guarantee and Champion Role 15 Aug 2026US Customer Complaints Hit Record High, ACSI Data Shows 14 Aug 2026Wyndham Route 66 Promotion Pairs Loyalty Points With Instant Candy

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