Voice of Customer
VoC Specialist
Voice-of-customer analyst; precision comprehension and verbatim analysis.
About the role
As a Voice of Customer Specialist you turn what customers say into what the business should do. You analyse feedback at scale — surveys, verbatims, reviews and behavioural signals — with precision and honesty, and you build the evidence base that experience decisions rest on.
What you'll do
- Analyse voice-of-customer data at scale — surveys, verbatims, reviews, support logs and behavioural signals.
- Read feedback precisely: separate what customers say from what they mean, and quantify it honestly.
- Build the evidence base that informs experience decisions — themes, drivers, sentiment and priority.
- Design and maintain feedback instruments (surveys, coding frames) that produce trustworthy data.
- Turn analysis into clear, decision-ready insight for consultants and clients.
- Reconcile qualitative and quantitative signals into a single coherent story.
- Keep a rigorous, auditable trail from raw data to reported finding.
What you'll bring
- Precision comprehension and strong analytical reasoning.
- Hands-on experience analysing customer feedback or unstructured text at scale.
- Comfort with survey platforms, spreadsheets and text/verbatim analytics.
- The discipline to stay accurate and avoid over-claiming from thin data.
- Typically 2-4 years in CX analytics, research or a data-heavy role.
Working arrangement
This is a contract engagement based in Dubai, worked on a hybrid basis — a blend of on-site collaboration and remote focus time, structured around project delivery rather than a fixed schedule.
How we assess
Every applicant completes our PURE assessment (Tier 2). Stage 1 covers Attention to Detail, Verbal Reasoning, Critical Thinking, Working with Data and Verbatim Analysis; Stage 2 builds a character profile across nine traits; Stage 3 is a short final conversation. It's fair, job-relevant and the same for everyone.
Who thrives here
People who are rigorous, curious and genuinely care about the experience they create for customers and colleagues.