Matriz de señales de CX
Outlets in the corpus
1,891
16 markets with their own cut · 54% EN / 11% AR
Published CX stories
6,246
Last 90 days · All markets
Operators scored
15
97 more tracked below the floor of 10 stories
Editorial pass rate
6.2%
2,260 published of 36,294 ingested in 30 days
Clasificación del índice de señales de CX
Bar length encodes the selected measure. Market filters by headquarters; the index itself is always scored on the full 90-day corpus.
Rank by
Sector
1Apple79+100%
2Amazon65+29%
3Uber63+15%
4Walmart54+22%
5Bank of America53-27%
6Visa51+66%
7Samsung51-31%
8Mastercard50-11%
9Alibaba50+15%
10Emirates NBD48—
11Dubai RTA43+100%
12Airbnb36+9%
13Etihad Rail36-65%
14e&36-50%
Esto mide la señal de los medios, no la experiencia del cliente. Un índice alto significa que una marca es visible, está cubierta de forma creíble y está activa, no que sus clientes estén contentos. How this is calculated
Atención vs. entrega
Momentum against earned ratio. Momentum is share of corpus, so it is unaffected by how many stories were published overall.
Quiet performersBuildersDormantBroadcastersAppleAmazonUberWalmart30-day momentum →Earned ratio →
Motores de cambio
Largest 30-day moves in share of coverage, in both directions.
Accelerating
Apple79+100%
Dubai RTA43+100%
Visa51+66%
Decelerating
Etihad Rail36-65%
Revolut36-50%
e&36-50%
Composición de nivel de origen
Tier weighting is applied before any aggregation, and no single outlet may carry more than 5% of total weight.
| Tier | Definition | Share of stories | Weight |
|---|---|---|---|
| T1 | International wire and record titles | 0.3% | 1.00 |
| T2 | National business and news titles | 27.3% | 0.80 |
| T3 | Trade and sector press | 64.4% | 0.60 |
| T4 | Syndicated and republished releases | 7.9% | 0.25 |
| T5 | Owned, sponsored and listing pages | 0.1% | 0.10 |