CX Signal Grid
Outlets in the corpus
1,972
16 markets with their own cut · 57% EN / 10% AR
Published CX stories
6,691
Last 90 days · All markets
Operators scored
19
105 more tracked below the floor of 10 stories
Editorial pass rate
8.1%
2,666 published of 32,735 ingested in 30 days
CX Signal Index leaderboard
Bar length encodes the selected measure. Market filters by headquarters; the index itself is always scored on the full 90-day corpus.
Rank by
Sector
1Uber70—
2Samsung70—
3Apple69+44%
4Airbnb67+88%
5BBVA64—
6Amazon60+6%
7HSBC60+100%
8Walmart46+100%
9Emirates NBD46—
10e&44-8%
11Disney43-49%
12stc43—
13Tesla42—
14Waymo41—
This measures media signal, not customer experience. A high index means a brand is visible, credibly covered and active — not that its customers are happy. How this is calculated
Attention vs. delivery
Momentum against earned ratio. Momentum is share of corpus, so it is unaffected by how many stories were published overall.
Quiet performersBuildersDormantBroadcastersAppleAirbnbAmazonHSBC30-day momentum →Earned ratio →
Movers
Largest 30-day moves in share of coverage, in both directions.
Accelerating
HSBC60+100%
Walmart46+100%
Airbnb67+88%
Decelerating
Disney43-49%
Mastercard37-30%
Etihad Rail35-21%
Source-tier composition
Tier weighting is applied before any aggregation, and no single outlet may carry more than 5% of total weight.
| Tier | Definition | Share of stories | Weight |
|---|---|---|---|
| T1 | International wire and record titles | 0.5% | 1.00 |
| T2 | National business and news titles | 27.8% | 0.80 |
| T3 | Trade and sector press | 63.6% | 0.60 |
| T4 | Syndicated and republished releases | 8.0% | 0.25 |
| T5 | Owned, sponsored and listing pages | 0.1% | 0.10 |