Design for how people actually decide.

01 —Overview

What is REBEL Discover?

Behavioural Economics for CX

REBEL Discover is the foundational Renascence course on behavioral economics for CX, published on our site as Behavioural Economics for CX: Designing for How People Actually Decide.

It explains why customers are not the rational agents classical economics assumes, then works through the two systems of thinking, the workhorse biases, prospect theory and framing, memory and the peak-end rule, choice architecture and the ethics of influence.

Along the way you learn four grammars that form one design pipeline: diagnose, reframe, nudge and ethics-check. It is grounded in Kahneman and Tversky, Thaler and Sunstein and the Behavioural Insights Team's EAST framework, with GCC context throughout.

1. 01
   The Two Minds: How Customers Actually Decide

   4 lessons · 36 min
2. 02
   The Core Biases That Shape Experience

   4 lessons · 38 min
3. 03
   Prospect Theory, Loss Aversion and Framing

   4 lessons · 37 min
4. 04
   Memory, Emotion and the Experience Over Time

   4 lessons · 37 min
5. 05
   Choice Architecture and Nudging

   4 lessons · 37 min
6. 06
   The Ethics of Influence: Nudge, Sludge and Dark Patterns

   4 lessons · 39 min