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CX Signals

CX Signals measures media signal around customer experience — a five-pillar composite index distilled from a continuously ingested news corpus across the GCC and beyond.

CX Signal Grid
Date range
Country
v2026.4 · updated 22 Sept 2026
Outlets in the corpus
1,310
10 markets with their own cut · 74% EN / 7% AR
Published CX stories
4,842
Last 90 days · All markets
Operators scored
18
107 more tracked below the floor of 10 stories
Editorial pass rate
4.4%
1,286 published of 29,164 ingested in 30 days

CX Signal Index leaderboard

Bar length encodes the selected measure. Market filters by headquarters; the index itself is always scored on the full 90-day corpus.

Rank by
Sector
1UberMobility & logistics · US68-94%
2RevolutFinancial services · GB67
3NetflixConsumer tech · US66
4BBVAFinancial services · GB65
5AirbnbHospitality & leisure · US62-68%
6EmiratesAviation · AE57
7TeslaConsumer tech · US52
8AppleConsumer tech · US51+17%
9AmazonRetail & e-commerce · US50-34%
10SamsungConsumer tech · SG50
11stcTelecom · SA50
12WalmartRetail & e-commerce · US48
13DisneyHospitality & leisure · US47
14MastercardFinancial services · US44

This measures media signal, not customer experience. A high index means a brand is visible, credibly covered and active — not that its customers are happy. How this is calculated

Attention vs. delivery

Momentum against earned ratio. Momentum is share of corpus, so it is unaffected by how many stories were published overall.

Quiet performersBuildersDormantBroadcastersUberAirbnbAppleAmazon30-day momentum →Earned ratio →

Movers

Largest 30-day moves in share of coverage, in both directions.

Accelerating

ChimeFinancial services31+78%
AppleConsumer tech51+17%
Etihad RailMobility & logistics31+13%

Decelerating

UberMobility & logistics68-94%
AirbnbHospitality & leisure62-68%
AmazonRetail & e-commerce50-34%

Source-tier composition

Tier weighting is applied before any aggregation, and no single outlet may carry more than 5% of total weight.

T1T2T3T4T5
TierDefinitionShare of storiesWeight
T1International wire and record titles0.7%1.00
T2National business and news titles30.8%0.80
T3Trade and sector press60.2%0.60
T4Syndicated and republished releases8.2%0.25
T5Owned, sponsored and listing pages0.1%0.10
Methodology v2026.4 · corpus updated 22 Sept 2026 · 1310 sources across 10 markets