Aldar. Structuration et lancement d'un programme de logement émirati.
Ce programme offre des conseils structurés, des incitations et un soutien pour favoriser la croissance communautaire et maintenir l'investissement au sein des projets d'Aldar. L'initiative comprend 3 étapes clés, plus de 70 actions et aborde plus de 120 points de friction pour améliorer l'expérience globale d'achat immobilier.
01 —The Impact
The results, up front.
Strategic Investment Guidance. The program achieved significant success in providing a structured, incentivized approach to property investment for Emirati locals. By aligning the program with Aldar’s broader goals of fostering community growth and engagement, it encouraged participants to diversify their investments across various Aldar projects. This strategy not only bolstered the participants' engagement with Aldar but also promoted more substantial and sustained investment, contributing to the overall growth and development of the community. Enhanced Community Growth and Investment Through its targeted incentives and personalized guidance, The program helped cultivate a strong sense of loyalty and commitment among its participants. The program's success was reflected in increased investment diversification, which supported Aldar's objectives of creating vibrant, sustainable communities within its developments. The initiative also strengthened Aldar’s relationship with the Emirati community, positioning the company as a trusted partner in their property investment journey.
02 — The Challenge
Where they started.
Conducted interviews with both stakeholders and potential customers to gather deep insights into their expectations, needs, and preferences. Gained a better understanding of the target audience’s investment behavior, enabling the design of a program that aligned with their financial goals and lifestyle. Performed detailed market research to analyze the competitive landscape and identify potential incentives that could differentiate CASA Management from other offerings in the market. Assessed existing investment programs to develop a unique selling proposition (USP) for CASA Management. Developed detailed customer journeys that mapped the entire purchasing process within Aldar, from initial interest to final investment. Ensured that each stage of the journey was optimized for a seamless and rewarding experience, encouraging repeat investments. Created an incentive program tailored to different investment strategies, allowing customers to earn rewards based on their spending patterns and the diversity of their investments. The incentives were designed to encourage customers to spread their investments across various Aldar projects, thereby promoting sustained engagement.
03 —What We Did
The work.
Program Structure
Program Management was conceived as a unique initiative to offer structured investment opportunities to select Emirati locals. Under this program, participants were provided with a specific amount of funds to invest in Aldar’s projects. The incentive structure was carefully crafted to encourage diversified investments, rewarding customers based on their spending patterns and the timing of their investments. This motivated participants to engage more deeply with Aldar’s offerings and supported broader community growth objectives by aligning individual investment strategies with Aldar's development goals.
Program Journey Map
The program featured a journey map that outlined each stage of the property purchasing process. This map ensured that customers received consistent guidance and support, enhancing their overall experience with Aldar. From the initial consultation to post-purchase support, The program was designed to provide a seamless, rewarding journey, reinforcing Aldar's commitment to customer satisfaction and community engagement.
04 — Approach & Methodology
How we got there.
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05 —In Practice
Project samples.
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