Centro de Experiencias
Señales de CX
CX Signals mide la señal mediática en torno a la experiencia del cliente —un índice compuesto de cinco pilares extraído de un corpus de noticias continuamente ingerido en el CCG y más allá.
Clasificación del índice de señales de CX
Bar length encodes the selected measure. Market filters by headquarters; the index itself is always scored on the full 90-day corpus.
Esto mide la señal de los medios, no la experiencia del cliente. Un índice alto significa que una marca es visible, está cubierta de forma creíble y está activa, no que sus clientes estén contentos. How this is calculated
Atención vs. entrega
Momentum against earned ratio. Momentum is share of corpus, so it is unaffected by how many stories were published overall.
Motores de cambio
Largest 30-day moves in share of coverage, in both directions.
Accelerating
Decelerating
Composición de nivel de origen
Tier weighting is applied before any aggregation, and no single outlet may carry more than 5% of total weight.
| Tier | Definition | Share of stories | Weight |
|---|---|---|---|
| T1 | International wire and record titles | 0.7% | 1.00 |
| T2 | National business and news titles | 30.8% | 0.80 |
| T3 | Trade and sector press | 60.2% | 0.60 |
| T4 | Syndicated and republished releases | 8.2% | 0.25 |
| T5 | Owned, sponsored and listing pages | 0.1% | 0.10 |