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Product · Behavioral Game · Beta

Cook up a cure for any customer problem.

Rebel Chef is a behavioral kitchen. Bring a customer problem, choose cognitive biases as your ingredients, and let AI plate up practical CX recipes: specific, testable ideas grounded in the REBEL bias library.

REBELChef

Every bias is an ingredient. Cook up the fix.

Drop in a customer problem, pick the forces from the REBEL deck and let the kitchen plate up experiments you can run on Monday.

  • Bias ingredients
  • AI recipes
  • Built on REBEL
Explore the biases
Storyteller Bias card
Goal-Gradient Effect card
Familiarity Bias card

01 —Overview

What is Rebel Chef?

The behavioral kitchen

Rebel Chef turns behavioral design into a game. You start with a real problem, such as customers abandoning a form, complaining about waiting, or not renewing, and treat biases as ingredients you can combine.

Pick a few, and the AI chef writes a recipe: the idea, why each bias helps, how to implement it and how to test it. Swap an ingredient and the recipe changes, which makes it a fast way to explore options in a workshop.

Every ingredient comes from the REBEL library on our Behavioral Biases page, so each recipe links back to the evidence behind it. Rebel Chef is in beta, and we are opening it to REBEL learners and clients first.

IngredientsREBEL library
144
behavioral insights to combine into recipes.
Per recipe
Minutes
from a customer problem to a testable idea.
Status
Beta
opening first to REBEL learners and clients.

02 —Capabilities

What it does.

Biases as ingredients

Choose from the REBEL library and combine biases the way a chef combines flavours.

AI-written CX recipes

Each recipe explains the idea, the behavioral logic, how to implement it and how to test it.

Workshop-friendly

Swap ingredients live and compare recipes, a quick way to generate options as a team.

Linked to the evidence

Every ingredient links to its REBEL insight, with explanations and experiments.

03 —How it works

From first touch to outcome.

1

Bring a problem

Describe the customer behavior you want to change.

2

Pick ingredients

Choose the biases you think are at work, or let the chef suggest some.

3

Get the recipe

AI plates up a practical, testable CX idea with the reasoning behind it.

4

Test it

Run the suggested experiment and keep the recipes that work.

04 —Who it's for

Built for teams like yours.

REBEL learners
CX and design teams
Workshop facilitators

FAQ

Rebel Chef, answered.

Rebel Chef is a behavioral design game: combine cognitive biases as ingredients and AI generates practical CX recipes for a customer problem.

It is in beta. We are opening access to REBEL learners and clients first; contact us to request access.

From the REBEL library on our Behavioral Biases page, so every recipe links back to the insight behind it.

Yes. It is designed for live sessions where a team compares recipes and picks ideas to test.

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See it in action

Ready to explore Rebel Chef?

Book a demo and we'll show you how it works for your team.