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Opinion · Experience Journal

Ideas on experience, behavior & change.

Insights, frameworks and analysis from the Renascence team — on customer experience, behavioral economics, service design and the future of how brands serve people.

01 —Featured

This month's read.

损失厌恶如何重塑定价体验与客户决策
Behavioral EconomicsAugust 2026

损失厌恶如何重塑定价体验与客户决策

同一笔金额,呈现方式不同,触发的神经回路截然不同。理解损失厌恶,是设计诚实而有效定价体验的前提。

Read the article

02 —All Articles

The Journal.

客户体验流程映射:从哪里开始才对Service Design

客户体验流程映射:从哪里开始才对

陈嘉豪Aug 2026
构建团队真正使用的客户旅程地图Service Design

构建团队真正使用的客户旅程地图

马晨曦Aug 2026
Sony如何设计客户体验:从Kando到生态系统忠诚度Customer Experience

Sony如何设计客户体验:从Kando到生态系统忠诚度

周雨桐Aug 2026
情感忠诚与交易忠诚:客户为何真正留下来Customer Loyalty

情感忠诚与交易忠诚:客户为何真正留下来

林致远Aug 2026
情感忠诚度与交易忠诚度:为什么积分留不住真正的顾客Customer Experience

情感忠诚度与交易忠诚度:为什么积分留不住真正的顾客

林致远Aug 2026
设计让公民真正信任的数字政府服务Service Design

设计让公民真正信任的数字政府服务

王一凡Aug 2026
合作伙伴体验(PX):定义、重要性与管理体系Customer Experience

合作伙伴体验(PX):定义、重要性与管理体系

张晓彤Aug 2026
NPS、CSAT与CES:在正确的场景选对指标Feedback Management

NPS、CSAT与CES:在正确的场景选对指标

何佳琪Aug 2026
CX治理:角色、仪式与决策权的完整指南Organizational Transformation

CX治理:角色、仪式与决策权的完整指南

李思远Aug 2026
忠诚度计划真正有效的秘密:情感架构而非折扣机制Customer Loyalty

忠诚度计划真正有效的秘密:情感架构而非折扣机制

林致远Aug 2026
AI代理如何重塑客户服务的运作逻辑Customer Experience

AI代理如何重塑客户服务的运作逻辑

郭子涵Aug 2026
如何设计员工旅程地图:从诊断到落地的操作手册Employee Experience

如何设计员工旅程地图:从诊断到落地的操作手册

吴承恩Aug 2026
渠道合作伙伴体验一致性:B2B2C体验管理的结构性解法Customer Experience

渠道合作伙伴体验一致性:B2B2C体验管理的结构性解法

张晓彤Aug 2026
Zara如何打造客户体验:稀缺感、速度与全渠道设计Customer Experience

Zara如何打造客户体验:稀缺感、速度与全渠道设计

周雨桐Aug 2026
公民体验:政府服务设计的核心命题Service Design

公民体验:政府服务设计的核心命题

王一凡Aug 2026
员工体验与客户体验:断开的链条如何修复Employee Experience

员工体验与客户体验:断开的链条如何修复

吴承恩Aug 2026
从零构建客户之声体系:将反馈转化为决策的完整指南Feedback Management

从零构建客户之声体系:将反馈转化为决策的完整指南

何佳琪Aug 2026
建立CX项目办公室:让CX战略真正落地的治理结构Organizational Transformation

建立CX项目办公室:让CX战略真正落地的治理结构

李思远Aug 2026

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