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Opinion · Experience Journal

Ideas on experience, behavior & change.

Insights, frameworks and analysis from the Renascence team — on customer experience, behavioral economics, service design and the future of how brands serve people.

01 —Featured

This month's read.

锚定效应在客户体验中的应用:原理与真实案例
Behavioral EconomicsOctober 2026

锚定效应在客户体验中的应用:原理与真实案例

锚定效应让客户旅程中第一个数字或承诺,不成比例地决定后续所有判断的基准。本文拆解其心理机制、真实案例与伦理设计方法。

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02 —All Articles

The Journal.

Zara的顾客体验秘密:不是服务话术,是系统设计Customer Experience

Zara的顾客体验秘密:不是服务话术,是系统设计

周雨桐Oct 2026
避免试点陷阱:将客户体验规模化扩展至单一团队之外Customer Experience

避免试点陷阱:将客户体验规模化扩展至单一团队之外

李思远Sept 2026
阿联酋航空如何提升航空客户体验Customer Experience

阿联酋航空如何提升航空客户体验

周雨桐Sept 2026
实时客户数据平台:把体验决策从事后补救提速到当下响应Digital Transformation

实时客户数据平台:把体验决策从事后补救提速到当下响应

郭子涵Sept 2026
从客户视角衡量流程绩效Customer Experience

从客户视角衡量流程绩效

陈嘉豪Sept 2026
与客户共同设计服务:比调研更难被推翻的服务蓝图Service Design

与客户共同设计服务:比调研更难被推翻的服务蓝图

马晨曦Sept 2026
主动服务型政府:services主动触达公民Customer Experience

主动服务型政府:services主动触达公民

王一凡Sept 2026
经理辅导习惯如何提升客户满意度:从数字通报到实时成长Employee Experience

经理辅导习惯如何提升客户满意度:从数字通报到实时成长

吴承恩Sept 2026
管理跨职能客户体验项目Customer Experience

管理跨职能客户体验项目

李思远Sept 2026
宜家如何设计店内购物体验Customer Experience

宜家如何设计店内购物体验

周雨桐Sept 2026
O-data + X-data:让运营数据验证客户体验分数Feedback Management

O-data + X-data:让运营数据验证客户体验分数

何佳琪Sept 2026
利用生成式人工智能起草客户回复Customer Experience

利用生成式人工智能起草客户回复

郭子涵Sept 2026
通过体验建立对公共机构的信任Customer Experience

通过体验建立对公共机构的信任

王一凡Sept 2026
为一线员工入职培训以实现卓越客户体验Customer Experience

为一线员工入职培训以实现卓越客户体验

吴承恩Sept 2026
对客户体验(CX)计划组合进行优先级排序Customer Experience

对客户体验(CX)计划组合进行优先级排序

李思远Sept 2026
Netflix如何实现个性化客户体验Customer Experience

Netflix如何实现个性化客户体验

周雨桐Sept 2026
奖励为什么不能改变行为:忠诚度设计里的行为经济学真相Customer Experience

奖励为什么不能改变行为:忠诚度设计里的行为经济学真相

林致远Sept 2026
避免调查疲劳,同时仍能听取客户意见Customer Experience

避免调查疲劳,同时仍能听取客户意见

何佳琪Sept 2026
现代CX技术栈详解Customer Experience

现代CX技术栈详解

郭子涵Sept 2026
运营卓越:如何用流程发现拆解服务交付中的真正瓶颈Service Design

运营卓越:如何用流程发现拆解服务交付中的真正瓶颈

陈嘉豪Aug 2026
设计流畅无缝的全渠道体验之旅Customer Experience

设计流畅无缝的全渠道体验之旅

马晨曦Aug 2026
衡量合作伙伴提供的客户体验Customer Experience

衡量合作伙伴提供的客户体验

张晓彤Aug 2026
锚定效应:谁先说出那个数字,谁就定义了客户眼中的价值Behavioral Economics

锚定效应:谁先说出那个数字,谁就定义了客户眼中的价值

徐若曦Aug 2026

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