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The consultancy born at the intersection of behavioral economics and human experience.

René Studio

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DECK A · 36 FORCES

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Opinion

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ReadExperience JournalArticles & research on CX, behavior, and transformation.Watch & listenExperience LoomOur video podcast on CX & behavior.CuratedCX NewsIndustry news that matters in CX, minus the noise.

Latest articles

Behavioral EconomicsBiais d'ancrage en expérience client : définition et exemples Customer ExperienceComment Zara conçoit son expérience client sans publicité

Latest episodes

Ep. 03 · Customer LoyaltyCustomer Loyalty, Brand Loyalty & CX Ep. 02 · Artificial IntelligenceAI in Customer Experience

Latest news

GeneralDigitalisation agroalimentaire : 4CAD devient partenaire de l'ANIA GeneralSalesforce rachète Cresta et ajoute la voix à sa plateforme d'agents

Hub

Free tools, templates, and resources to advance your CX practice.

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Design, score and fix customer journeys with AI.

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Every visit, every location, every score. Live.

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THE MANIFESTOBurn the Deck.

Ten Virtues. Zero Excuses.Start reading →THE HUB

Every free tool, template and resource in one place.

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AI TOOLS

CX Maturity Assessment

AI-scored benchmark

CX Vision Generator

Write a vision that moves

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Model your CX return

EX ROI Calculator

Value of engagement

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The full tool suite

FREE TOOLS

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The regional CX index

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CULTURE

Burn the Deck — our manifesto

Opinion · Experience Journal

Ideas on experience, behavior & change.

Insights, frameworks and analysis from the Renascence team — on customer experience, behavioral economics, service design and the future of how brands serve people.

01 —Featured

This month's read.

Comment concevoir une cartographie du parcours collaborateur

Employee ExperienceAugust 2026

Comment concevoir une cartographie du parcours collaborateur

La plupart des organisations cartographient le parcours client avec soin et laissent le parcours collaborateur à l'improvisation. Voici comment corriger cette erreur de conception.

Read the article

02 —All Articles

The Journal.

Concevoir un libre-service que les clients choisissent vraiment

Concevoir un libre-service que les clients choisissent vraiment

Mehdi CherkaouiAug 2026

Comment Sony conçoit l'expérience client autour du Kando

Customer Experience

Comment Sony conçoit l'expérience client autour du Kando

Amélie FontaineAug 2026

Comment construire une carte de parcours client que vos équipes utilisent vraiment

Comment construire une carte de parcours client que vos équipes utilisent vraiment

Élise BernardAug 2026

Cartographie des processus CX : par où commencer vraiment

Cartographie des processus CX : par où commencer vraiment

Antoine GirardAug 2026

Concevoir des services publics numériques auxquels les citoyens font confiance

Concevoir des services publics numériques auxquels les citoyens font confiance

Hugo MoreauAug 2026

Partner Experience : définition et enjeux pour la marque

Customer Experience

Partner Experience : définition et enjeux pour la marque

Léa DuboisAug 2026

NPS, CSAT et CES : quelle métrique utiliser et quand

Feedback Management

NPS, CSAT et CES : quelle métrique utiliser et quand

Théo RenaudAug 2026

L'expérience partenaire : définition et enjeux stratégiques

Customer Experience

L'expérience partenaire : définition et enjeux stratégiques

Léa DuboisAug 2026

Ce qui fait vraiment fonctionner un programme de fidélité

Customer Loyalty

Ce qui fait vraiment fonctionner un programme de fidélité

Salma BennaniAug 2026

Comment les agents IA transforment le service client en 2026

Digital Transformation

Comment les agents IA transforment le service client en 2026

Mehdi CherkaouiAug 2026

Gouvernance CX : rôles, rituels et droits de décision

Organizational Transformation

Gouvernance CX : rôles, rituels et droits de décision

Camille LaurentAug 2026

Comment Disney crée une expérience client magique

Customer Experience

Comment Disney crée une expérience client magique

Amélie FontaineAug 2026

Architecture de choix : concevoir de meilleures options par défaut

Behavioral Economics

Architecture de choix : concevoir de meilleures options par défaut

Juliette MercierAug 2026

Service Blueprint : rendre l'arrière-scène visible

Service Blueprint : rendre l'arrière-scène visible

Élise BernardAug 2026

Closing the Loop : transformer le feedback client en action

Feedback Management

Closing the Loop : transformer le feedback client en action

Théo RenaudAug 2026

Construire un modèle opérationnel CX qui passe à l'échelle

Organizational Transformation

Construire un modèle opérationnel CX qui passe à l'échelle

Camille LaurentAug 2026

Modèle opérationnel CX : construire une structure qui tient à l'échelle

Organizational Transformation

Modèle opérationnel CX : construire une structure qui tient à l'échelle

Camille LaurentAug 2026

CX cohérente via les partenaires : le guide complet

Customer Experience

CX cohérente via les partenaires : le guide complet

Léa DuboisAug 2026

Ce que signifie vraiment l'expérience citoyen dans les services publics

Ce que signifie vraiment l'expérience citoyen dans les services publics

Hugo MoreauAug 2026

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