About

The consultancy born at the intersection of behavioral economics and human experience.

NOW HIRING

Join a team reshaping how the world experiences brands.

View open roles →

COMPANY

GROW WITH US

CONNECT

Services

Comprehensive CX and management consulting for enterprise brands.

ALL SERVICES

Explore the full range of CX & management consulting services.

Browse all services →

CORE

SPECIALIST

Solutions

Structured solutions that turn CX ambition into measurable outcomes.

ALL SOLUTIONS

Explore every CX solution we offer.

Browse solutions →

STRATEGY & GOVERNANCE

DESIGN & DELIVERY

CULTURE & EXPERIENCE

Industries

A decade of CX transformation across the region's defining sectors.

ALL INDUSTRIES

See how we work across every sector.

Browse industries →

BUILT ENVIRONMENT

FINANCE & TECH

PEOPLE & MOBILITY

Products

Proprietary tools, platforms, and AI that power CX transformation.

ALL PRODUCTS

Explore the full Renascence product ecosystem.

Browse products →

AI & TECHNOLOGY

LEARNING & GAMES

PLATFORMS & TOOLS

AI PRODUCTS

Opinion

Insights, research, and conversations at the frontier of CX.

ReadExperience JournalArticles & research on CX, behavior, and transformation.Watch & listenExperience LoomOur video podcast on CX & behavior.CuratedCX NewsIndustry news that matters in CX, minus the noise.

Latest articles

Articles coming soon.

Latest episodes

Latest news

Hub

Free tools, templates, and resources to advance your CX practice.

NEW · MANIFESTO

Burn the Deck. Ten Virtues. Zero Excuses. — read our manifesto for the brave consultant.

Start reading →

AI TOOLS

FREE TOOLS

LEARNING

CULTURE

AI · August 4, 2026

RingCentral AI Revenue Doubles as Net Retention Tops 100% in Q2 2026

RingCentral's AI-driven revenue doubled year-on-year in Q2 2026 while net revenue retention exceeded 100%, signalling that enterprise AI tools are becoming embedded workflow infrastructure rather than pilots.

R
Renascence Newsdesk
Curated briefing · 2 min read · 2 sources

What happened

RingCentral reported that its artificial intelligence and AI-influenced revenue doubled year-on-year in the second quarter of 2026, with net revenue retention climbing above 100% — a threshold that indicates existing customers are spending more over time rather than churning or contracting. The results point to a meaningful shift in how enterprise clients are treating AI-powered communications and contact-centre tools: no longer as pilot projects, but as embedded, mission-critical workflow infrastructure.

The company's contact-centre and unified-communications portfolio has been a primary beneficiary of this trend, with AI capabilities — spanning automated summaries, real-time agent assistance and conversational analytics — increasingly tied to measurable productivity outcomes that customers are willing to expand spend around.

Why it matters

For customer-experience leaders and service designers, RingCentral's Q2 figures are a useful barometer of where enterprise AI investment is actually landing. Net revenue retention above 100% is a behaviorally significant signal: it suggests that once organisations integrate AI into live service workflows, the switching cost and perceived value lock-in are high enough to drive upsell rather than retreat. This is the "endowment effect" operating at an organisational level — teams that have built processes around AI-assisted interactions are reluctant to relinquish the efficiency gains, even when budgets tighten.

For CX operators still evaluating AI deployment, the data implies that the window for cautious experimentation may be narrowing. Competitors who have moved AI from the sandbox into production are accumulating workflow dependency and institutional knowledge that compounds over time, making late adoption progressively more expensive in relative terms.

By the numbers

  • 2× (100% year-on-year growth) — RingCentral's AI and AI-affected revenue in Q2 2026 compared with the same period in 2025.
  • Above 100% — net revenue retention rate, indicating existing customers expanded their spend net of any churn.

The Renascence take

The headline figure most commentators will celebrate is the revenue doubling. The more consequential number — and the one that deserves closer attention from service leaders — is the net revenue retention rate. Revenue retention above 100% is not primarily a sales story; it is a habit-formation story.

When AI tools become load-bearing parts of an agent's daily workflow — surfacing knowledge, drafting follow-ups, flagging sentiment — they stop being software and start behaving like cognitive infrastructure. Organisations do not easily uninstall cognitive infrastructure. What RingCentral's Q2 results actually reveal is that the stickiest CX technology is not the most feature-rich, but the most deeply threaded into the moment of service delivery. Customer-obsessed operators should therefore be less focused on which AI vendor has the best demo and far more focused on which integration points in their own service journey, once augmented by AI, would be genuinely painful to reverse — because that is where durable competitive advantage is being built right now.

Sources

This briefing was written by the Renascence newsdesk, synthesising reporting from the outlets below. Follow the links for the original coverage.

Stay ahead of CX

Get the signal, not the noise.

The stories shaping customer experience — plus the Journal and Experience Loom — in your inbox.