About

The consultancy born at the intersection of behavioral economics and human experience.

René Studio
AI EXPERIENCE STUDIO

The CX design platform we built from a decade of client work.

Explore René Studio
Mysterya
MYSTERY AUDITS, LIVE

Mystery audits we run, scored live for every location.

Explore Mysterya
NOW HIRING

Join a team reshaping how the world experiences brands.

View open roles →

COMPANY

GROW WITH US

CONNECT

Services

Comprehensive CX and management consulting for enterprise brands.

René Studio
AI EXPERIENCE STUDIO

Every engagement, mapped and scored in one AI workspace.

Explore René Studio
Mysterya
MYSTERY AUDITS, LIVE

Mystery shopping, scored and evidenced in real time.

Explore Mysterya
ALL SERVICES

Explore the full range of CX & management consulting services.

Browse all services →

CORE

SPECIALIST

Solutions

Structured solutions that turn CX ambition into measurable outcomes.

René Studio
AI EXPERIENCE STUDIO

Map, score and fix the journeys we redesign, with AI.

Explore René Studio
Mysterya
MYSTERY AUDITS, LIVE

Check the experience you designed is delivered.

Explore Mysterya
ALL SOLUTIONS

Explore every CX solution we offer.

Browse solutions →

STRATEGY & GOVERNANCE

DESIGN & DELIVERY

CULTURE & EXPERIENCE

Industries

A decade of CX transformation across the region's defining sectors.

René Studio
AI EXPERIENCE STUDIO

Sector-ready journeys, scored by AI in minutes.

Explore René Studio
Mysterya
MYSTERY AUDITS, LIVE

Mystery audits tuned to your sector, scored live.

Explore Mysterya
ALL INDUSTRIES

See how we work across every sector.

Browse industries →

BUILT ENVIRONMENT

FINANCE & TECH

PEOPLE & MOBILITY

Products

Proprietary tools, platforms, and AI that power CX transformation.

René Studio
AI EXPERIENCE STUDIO

Design, score and fix customer journeys with AI.

Explore René Studio
Mysterya
MYSTERY AUDITS, LIVE

Audit every location and act on what you find.

Explore Mysterya
REBELDECK A · 36 FORCES

The forces that shape how humans experience the world.

Explore REBEL Reveal →
ALL PRODUCTS

Explore the full Renascence product ecosystem.

Browse products →

PLATFORMS

AI & TECHNOLOGY

LEARNING & FRAMEWORKS

CX TOOLKIT

Opinion

Insights, research, and conversations at the frontier of CX.

René Studio
AI EXPERIENCE STUDIO

Turn what you read into a journey you can score.

Explore René Studio
Mysterya
MYSTERY AUDITS, LIVE

See what customers really experience, visit by visit.

Explore Mysterya
ReadExperience JournalArticles & research on CX, behavior, and transformation.Watch & listenExperience LoomOur video podcast on CX & behavior.CuratedCX NewsIndustry news that matters in CX, minus the noise.

Latest articles

Latest episodes

Latest news

Hub

Free tools, templates, and resources to advance your CX practice.

René Studio
AI EXPERIENCE STUDIO

Design, score and fix customer journeys with AI.

Explore René Studio
Mysterya
MYSTERY AUDITS, LIVE

Every visit, every location, every score. Live.

Explore Mysterya
THE MANIFESTOBurn the Deck.
Ten Virtues. Zero Excuses.Start reading →
THE HUB

Every free tool, template and resource in one place.

Visit the Hub →

AI TOOLS

FREE TOOLS

LEARNING

CULTURE

General · 19 September 2026

Space42 and Viasat Launch $1bn Equatys Satellite Venture

UAE's Space42 and California-based Viasat have committed $1 billion to Equatys, a direct-to-device satellite connectivity venture targeting commercial service from 2029.

Newsdesk
Curated briefing · 2 min read

What happened

UAE-based Space42 and California-based Viasat have signed an agreement to jointly commit $1 billion to a new direct-to-device satellite communications venture named Equatys, according to The National. The platform is designed to deliver satellite connectivity straight to standard mobile devices, with commercial service targeted from 2029.

The tie-up pairs Space42's regional and orbital assets with Viasat's satellite communications expertise, positioning Equatys as a dedicated direct-to-device operator rather than a bolt-on feature of an existing network. Full commercial rollout is still several years out, giving both partners a multi-year runway to build out spectrum, satellite capacity and device partnerships ahead of launch.

Why it matters

Direct-to-device satellite connectivity is one of the more consequential infrastructure shifts in telecoms, promising to close coverage gaps that terrestrial networks cannot economically reach — remote regions, maritime and aviation corridors, and disaster-hit areas where ground infrastructure fails. A dedicated venture backed by $1 billion signals that both partners see this as a distinct business line, not an experimental add-on, and it adds the UAE to a small group of markets positioning themselves at the centre of next-generation satellite-to-phone infrastructure.

For digital transformation and public-sector leaders, the venture is a reminder that resilient, always-on connectivity is becoming a baseline expectation woven into national digital infrastructure strategies, government services and emergency response planning — not just a consumer convenience.

By the numbers

  • $1 billion combined commitment from Space42 and Viasat to launch Equatys.
  • 2029 is the targeted start date for commercial service.

The Renascence take

Coverage of deals like this tends to focus on the hardware — satellites, spectrum, orbital mechanics — and skip past the experience question that will actually determine adoption: will connectivity that "just works" on an existing phone, with no new device or app, change how people behave when they're offline today?

The real prize in direct-to-device satellite isn't coverage maps, it's expectation management. Once people experience a phone that never truly goes dark, "no signal" stops being an accepted condition and becomes a service failure — which will quietly raise the bar for every telecom, logistics and emergency-services provider operating in remote or high-risk zones. Operators building on platforms like Equatys should be designing the customer and citizen experience now, not in 2029 — because the moment ubiquitous connectivity becomes possible, it will fast become the default customers assume they already have.

Sources

This briefing was written by our Newsdesk, synthesising reporting from the outlets below. Follow the links for the original coverage.

FAQ

Questions we get on this topic

Equatys is a new direct-to-device satellite communications venture jointly launched by UAE-based Space42 and California-based Viasat, designed to deliver satellite connectivity straight to standard mobile devices without extra hardware.

The two companies have agreed to jointly commit $1 billion to launch and build out the Equatys platform, according to The National.

Commercial service is targeted to launch from 2029, giving the partners several years to build out satellite capacity, spectrum and device partnerships.

It promises to close coverage gaps terrestrial networks can't reach economically, such as remote regions, maritime and aviation corridors, and disaster-hit areas, and could reshape customer expectations around always-on connectivity.

Stay ahead of CX

Get the signal, not the noise.

The stories shaping customer experience — plus the Journal and Experience Loom — in your inbox.