Defining how an ideal property sales kiosk should look like

Dubai Mall is one of the most attended places in the world. For many years now, Emaar Properties use a kiosk in the waterfall corner to foster their sales initiatives and promote upcoming projects.

In 2017 we were asked to understand and provide solutions to make the property sales kiosk of Emaar more effective.

So, if form is to follow function, design must be based on data. Journeys should always take priority if we want to avoid subjective aesthetics.

Since Emaar's property sales kiosk primary objective is to enable direct point of sales, understanding path to sale is key to developing layout and design.

Using Solouq's anonymous data collection systems we ran a test and studies consumer journeys at Emaar's sales kiosk in The Dubai Mall. Few questions we wanted to get answers for included:

Attention
- Is the sales kiosk attractive?
- Does it catch the eye of passers by?
- What do they understand at first glance?
- Does the kiosk have stopping power?

Interest
- Do the consumers who stop understand the offering?
- Does it compel them to approach?
- Are any barriers in the way?
- Are they guided towards their next step?

Selection
- Can we filter the relevant consumers from the observers?
- Do we have layers of information for the more interested?
- Do we save the data of the interested?

Purchase
- Do we have conversion tools for the interested?
- Are there more tools that we can develop?
- Does the kiosk space enable easy conversion?